41D
Sophistication Index

Brad Morris Law Firm

Brad Morris Law Firm, PLLC is a law firm based in Oxford, Mississippi, specializing in personal injury litigation. With offices in Oxford and Tupelo, they provide legal assistance to individuals and s…

HQ Oxford, MS#4 of 6 bradmorrislawfirm.com Est. 2013
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Brad Morris Law Firm is a Oxford, Mississippi-based personal injury firm running 12 technologies across 9 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & SendGrid for email marketing. Brad Morris Law Firm is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
35.8% Percentile
#1186 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 12 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
Email Marketing 1
Performance 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Keenan Law Firm 41.0 100.0% Retention Innovators
Focus Law 58.5 100.0% Retention Innovators
Melinda Young Law, LLC 41.0 100.0% Retention Innovators
Ultimate Law Firm 39.5 100.0% Basic Tech Adopters
Christian & Christian 41.0 100.0% Retention Innovators
maxfactorlaw.com 14.5 100.0% Awareness-Only Firms
Gibson & Perkins, PC 41.0 98.3% Retention Innovators
Janoski Law 13.5 98.1% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
40%
SendGrid
retention stack (SendGrid)
Technology Opportunities used by peers
WordPress
63.4% of Retention Innovators
Google Workspace
58.3% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
41.0 D — Oxford you
Williams Newman Williams P 49.5 D 18 Jackson
The Bowling Law Firm, A Professional Law Corporation 75.0 B+ 6 Gulfport
Merkel & Cocke, P.A. 69.0 B- 6 Clarksdale
Barrett Law Group, P.A. 64.0 C+ 5 Lexington
Lake Tindall, LLP 29.5 F 5 Greenville
Office Locations 1 offices
Headquarters
Oxford, MS
1603 University Avenue, 38655

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