41D
Sophistication Index

Gibson & Perkins, PC

HQ Media, PA#4 of 17 Attorneys 1 gibperk.com Tel 6105571977

Gibson & Perkins, PC is a Media, Pennsylvania-based personal injury firm running 13 technologies across 9 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & SendGrid for email marketing. Gibson & Perkins, PC is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
35.8% Percentile
#1186 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 13 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 2
Email Marketing 1
Performance 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Ratton Law Group 34.5 98.5% Conversion-Focused Firms
kmollinslaw.com 13.5 98.5% Awareness-Only Firms
Miller, Dawson, Sigal & Ward LLC 24.0 98.5% Awareness-Only Firms
Graham Legal, P.A. 13.5 98.5% Awareness-Only Firms
Trombley & Hanes 24.0 98.5% Awareness-Only Firms
McCoy & McCoy 13.5 98.5% Awareness-Only Firms
Clark & Smith Law Firm 34.5 98.5% Conversion-Focused Firms
Bohren Law 37.5 98.5% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
40%
SendGrid
retention stack (SendGrid)
Technology Opportunities used by peers
WordPress
63.4% of Retention Innovators
Facebook Pixel
29.0% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
41.0 D 1 Media you
Feather Law Group LLC 17.5 F 10 Harrisburg
Begley, Carlin & Mandio, 34.5 F 10 Langhorne
ARM Lawyers 44.3 D 10 Stroudsburg
Eckell, Sparks, Levy, Auerbach, Monte, Sloane, Matthews & Auslander, P.C. 67.5 B- 10 Media
Figured Law Firm 25.0 F 10 Sweet Valley
Office Locations 1 offices
Headquarters
Media, PA
100 W Sixth St, 19063

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