40F
Sophistication Index

Burns, Cunningham, Mackey & Fillingim, P.c.

HQ Mobile, AL#9 of 28 bcmlawyers.com Tel 2514320612

Burns, Cunningham, Mackey & Fillingim, P.c. is a Mobile, Alabama-based personal injury firm running 14 technologies across 10 categories. Key investments include Google Analytics for analytics, nGage for chat & intake & Contact Form 7 for forms. Within the Basic Tech Adopters segment (6,792 firms), Burns, Cunningham, Mackey & Fillingim, P.c. ranks #1965 and outperforms 71% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
71.1% Percentile
#1965 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 2
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
troymmoore.com 34.5 100.0% Conversion-Focused Firms
Williams DeLoatche P.C. 70.5 100.0% Conversion-Focused Firms
Keithlawgroup 45.0 100.0% Conversion-Focused Firms
Holland & Holland Law Offices 58.5 100.0% Retention Innovators
Paulson Coletti Trial Attorneys PC 54.5 100.0% Conversion-Focused Firms
Mihelich & Kavanaugh, PLC 69.0 98.5% Conversion-Focused Firms
southfloridapersonalinjurylawyers.com 60.0 98.3% Basic Tech Adopters
shevlinlawgroup.com 70.0 98.3% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Contact Form 7 · nGage
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
39.5 F — Mobile you
Cory Watson Attorneys 67.5 B- 63 Birmingham
Hollis, Wright, Clay & Vail, P.C. 81.3 A- 40 Birmingham
Hare Wynn 66.5 B- 30 Birmingham
The Hamilton Firm 14.5 F 23 Montgomery
Prince Glover Hayes 74.0 B 20 Tuscaloosa
Office Locations 1 offices
Headquarters
Mobile, AL
50 St. Emanuel Street, 36633

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