56C
Sophistication Index

Barnes Law Firm

The Barnes Law Firm specializes in representing civilian workers who were injured overseas and have a claim under the Defense Base Act. They also provide representation for Defense Base Act, Jones Act…

HQ Houston, TX#112 of 905 barneslawfirm.com Tel (713) 652-4002

Barnes Law Firm is a Houston, Texas-based personal injury firm running 14 technologies across 10 categories. Key investments include Facebook Pixel for analytics, Gravity Forms for forms & CallRail for call tracking. Barnes Law Firm is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
34.5% Percentile
#3822 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
FGKS Law 46.0 100.0% Basic Tech Adopters
Delgado Trial Attorneys 52.5 100.0% Basic Tech Adopters
JUNELL & ASSOCIATES 49.0 100.0% Conversion-Focused Firms
Finney Law Firm LLC 48.0 100.0% Retention Innovators
Breakstone, White & Gluck, P.C. 46.0 100.0% Basic Tech Adopters
Gilda McDowell Immigration 39.5 100.0% Conversion-Focused Firms
C. Todd Law 59.5 100.0% Conversion-Focused Firms
Advance America 40.5 100.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Adobe Launch
25.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
55.5 C — Houston you
McCormick Law Firm 28.0 F 1283 Euless
Arnold & Itkin, LLP 41.5 D 597 Houston
Bailey & Galyen, Attorneys at Law 81.5 A- 590 Dallas
McCathern Law Firm 80.8 A- 282 Dallas
Thompson Law 79.8 B+ 270 Dallas
Office Locations 1 offices
Headquarters
Houston, TX
3617 White Oak Drive, 77007

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