62C+
Sophistication Index

Cusimano, Roberts, Mills & Knowlton, LLC

HQ Gadsden, AL#1 of 3 Attorneys 17 alabamatortlaw.com Tel 2565430400

Cusimano, Roberts, Mills & Knowlton, LLC operates 6 offices across AL & Alabama, backed by 13 technologies spanning 10 categories. Key investments include Google Analytics for analytics, ApexChat for chat & intake & Gravity Forms for forms. The firm has 4 attorneys & 6 office locations. Ranked #183 among 6,792 firms in the Basic Tech Adopters segment, Cusimano, Roberts, Mills & Knowlton, LLC outperforms 97% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
97.3% Percentile
#183 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Brand Identity extracted from site
Headline Caladea
Body Lato
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Tysonmendes 54.0 96.9% Basic Tech Adopters
kohanlawgroup.com 67.0 96.7% Conversion-Focused Firms
larryformanlaw.com 56.0 96.6% Basic Tech Adopters
kogan-disalvo.com 61.0 96.5% Retention Innovators
nielsentriallaw.com 70.0 96.4% Conversion-Focused Firms
Janda Law 34.5 96.4% Basic Tech Adopters
The Janda Law Firm 34.5 96.4% Basic Tech Adopters
Larry R Williams, PLLC 54.5 96.3% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
80%
ApexChat · Gravity Forms · Wistia
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
61.5 C+ 17 Gadsden you
The Hamilton Firm 14.5 F 23 Montgomery
Prince Glover Hayes 74.0 B 20 Tuscaloosa
Farris, Riley & Pitt Llp. 84.5 A- 20 Birmingham
Timberlake, League, & Brooks 67.3 B- 20 Huntsville
Norris Injury Lawyers 59.5 C 19 Birmingham
Attorney Roster 4 found
NameLocationPractice
Donald D. Knowlton Tuscaloosa, Alabama personal-injury
Emily Hawk Mills Tuscaloosa, Alabama personal-injury
Gregory S. Cusimano Tuscaloosa, Alabama personal-injury
Michael L. Roberts Tuscaloosa, Alabama personal-injury
Office Locations 6 offices

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