Sophistication Index
Keith & Lorfing
Keith & Lorfing, based in Abilene, Texas, is a distinguished law firm that provides judicious legal representation in criminal defense and personal injury law. Since its inception, we have been dedica…
Keith & Lorfing is a Abilene, Texas-based personal injury firm running 12 technologies across 9 categories. Key investments include Crazy Egg for analytics, ApexChat for chat & intake & Gravity Forms for forms. The firm handles Criminal Defense, Personal Injury, Federal Crime, State cases. Ranked #168 among 6,792 firms in the Basic Tech Adopters segment, Keith & Lorfing outperforms 98% of PI firms nationally on technology investment.
Technology Stack
12 tools detected
Analytics
4
CMS
1
Email Infrastructure
1
Forms
1
JS Library
1
Page Builder
1
Programming Language
1
UI Framework
1
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
behind
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| Hirsch Law Group | 64.3 | 100.0% | Conversion-Focused Firms |
| careydanis.com | 40.5 | 100.0% | Basic Tech Adopters |
| Napolin Accident Injury Lawyer | 67.5 | 100.0% | Conversion-Focused Firms |
| The Soliz Law Firm, PLLC | 46.0 | 100.0% | Basic Tech Adopters |
| Cusimano, Roberts, Mills & Knowlton, LLC | 61.5 | 100.0% | Basic Tech Adopters |
| CunninghamLegal | 15.5 | 100.0% | Awareness Leaders |
| Sadaka Associates LLCBy Appointment Only, | 52.5 | 100.0% | Basic Tech Adopters |
| Integrityhealthins | 53.3 | 99.4% | Basic Tech Adopters |
Funnel Coverage
2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
96%
ApexChat · Crazy Egg · Gravity Forms · Microsoft Clarity
Conversion
0%
Retention
0%
4 paid tools
Technology Opportunities
used by peers
Microsoft 365
Google reCAPTCHA
Contact Form 7
Facebook Pixel
YouTube
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| Keith & Lorfing | 62.3 | C+ | 7 | Abilene | you |
| Packard Law Firm | 26.0 | F | 10 | San Antonio | |
| The Erwin Law Firm, LLP | 9.5 | F | 10 | San Marcos | |
| The Matthews Firm | 9.5 | F | 10 | Houston | |
| Nemeroff Law Firm | 33.5 | F | 10 | Houston | |
| Dobbs & Porter | 64.0 | C+ | 10 | Tyler |
Attorney Roster
1 found
| Name | Location | Practice |
|---|---|---|
Office Locations
1 offices
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