34F
Sophistication Index

Johnston Moore & Weston

Johnston, Moore & Weston is a reputable law firm with over 70 years of experience providing highly skilled and successful legal representation in Huntsville and throughout North Alabama. They speciali…

HQ Huntsville, AL#11 of 21 Attorneys 9 alabamajusticecenter.com Tel +1 256-203-3512

Johnston Moore & Weston operates 6 offices across AL & Alabama, backed by 11 technologies spanning 6 categories. Key investments include Google Analytics for analytics, Intaker for intake software & Google Workspace for email infrastructure. The firm has 2 attorneys & 6 office locations. Johnston Moore & Weston is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
10.7% Percentile
#5210 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 11 tools detected
Email Infrastructure 2
Intake Software 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
stephenbrundagelaw.com 41.0 100.0% Basic Tech Adopters
liparilaw.com 30.5 100.0% Conversion-Focused Firms
DiTomaso Law 41.0 100.0% Basic Tech Adopters
Self & Associates 34.5 100.0% Basic Tech Adopters
Bradley Drendel & Jeanney 45.0 100.0% Conversion-Focused Firms
valdeslaw.com 50.5 98.0% Conversion-Focused Firms
Brown, Novick & McKinley 44.0 98.0% Basic Tech Adopters
Gordon, Edelstein, Krepack, Grant, Felton & Goldstein, LLP 24.0 98.0% Retention Innovators
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities used by peers
WordPress
86.5% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.5 F 9 Huntsville you
Greene & Phillips Attorneys at Law 67.5 B- 12 Mobile
Anderson, Williams, & Farrow, LLC 64.0 C+ 12 Montgomery
Martin & Helms, P.C. 71.0 B 11 Huntsville
Slocumb Law Firm LLC 38.5 F 11 Auburn
Blackwell Law Firm 29.0 F 10 Huntsville
Attorney Roster 2 found
NameLocationPractice
Christopher Weston Huntsville, Alabama personal-injury
George Moore Montgomery, Alabama personal-injury
Office Locations 6 offices

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Misty Firm Data Analyst Top Law Dog