34F
Sophistication Index

selflaw.net

selflaw.net

selflaw.net is a personal injury law firm with a F technology grade. Key investments include Facebook Pixel for analytics, ApexChat for chat & intake & Google Workspace for email infrastructure. Within the Basic Tech Adopters segment (6,792 firms), selflaw.net ranks #2957 and outperforms 56% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
56.5% Percentile
#2957 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
Chat & Intake 1
Email Infrastructure 2
Fonts 1
JS Library 1
Maps 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Johnston Moore & Weston 34.5 100.0% Conversion-Focused Firms
stephenbrundagelaw.com 41.0 100.0% Basic Tech Adopters
liparilaw.com 30.5 100.0% Conversion-Focused Firms
DiTomaso Law 41.0 100.0% Basic Tech Adopters
Bradley Drendel & Jeanney 45.0 100.0% Conversion-Focused Firms
valdeslaw.com 50.5 98.0% Conversion-Focused Firms
Brown, Novick & McKinley 44.0 98.0% Basic Tech Adopters
Goldstein Buckley Cechman Rice & Purtz 49.0 98.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
40%
ApexChat
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

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