71B
Sophistication Index

Martin & Helms, P.C.

Martin & Helms, P.C.: Huntsville Personal Injury Attorneys Huntsville, Alabama, personal injury attorneys Clay Martin and Tara Helms have made helping people their mission. We understand how difficult…

HQ Huntsville, AL#6 of 21 Attorneys 11 martinhelms.com Tel 2565391990
Personal Injury Plaintiff MVA Work Comp Prem Liability Med Mal Brain Injury Wrongful Death

Martin & Helms, P.C. operates 7 offices across AL & Alabama, backed by 18 technologies spanning 16 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Gravity Forms for forms. The firm has 3 attorneys & 7 office locations, handling Personal Injury Plaintiff, MVA, Work Comp, Prem Liability cases. Within the Conversion-Focused Firms segment (5,831 firms), Martin & Helms, P.C. ranks #1613 and outperforms 72% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
72.3% Percentile
#1613 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
Call Tracking 1
Chat & Intake 1
Chat Widgets 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Security 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Brand Identity extracted from site
#2b7bb9 fl accent
#428bca fl nav link
#098d8d fl heading text
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Biby Law Firm 71.0 100.0% Conversion-Focused Firms
Prince Glover Hayes 74.0 100.0% Conversion-Focused Firms
Gainsberg Injury and Accident Lawyers 71.0 100.0% Conversion-Focused Firms
Morgan Levine Dolan, P.C. 86.0 99.2% Retention Innovators
Abogados Karlin 59.5 99.2% Conversion-Focused Firms
Ferrer 74.0 99.2% Conversion-Focused Firms
Rose Law 69.0 99.2% Conversion-Focused Firms
Price Petho & Associates 64.0 99.2% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
80%
ClientChat Live · Gravity Forms · YouTube
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
71.0 B 11 Huntsville you
The Martin Law Firm, LLC 9.5 F 16 Birmingham
Carmichael Law Group LLC 36.5 F 15 Opelika
PARRIS Law Firm 58.8 C 15 Gadsden
Belt, Bruner & Barnett 81.5 A- 14 Montgomery
Floyd Hunter 75.0 B+ 14 Millbrook
Attorney Roster 3 found
NameLocationPractice
M. Clay Martin Mobile, Alabama personal-injury
Tara Helms Montgomery, Alabama personal-injury
Office Locations 7 offices
Headquarters
Huntsville, AL
2317 Market Place SW Suite A, 35801
Headquarters
Huntsville, AL
2317 Market Pl Sw Ste A, 35801-5262

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Misty
Misty Firm Data Analyst Top Law Dog