Mid-Size PI Firms: When Technology Growing Pains Hit

At 11-50 attorneys, firms face growing pains. When do they add CRM? Case management? How does the tech stack evolve as headcount grows?

4,124
Firms
36.5
Avg SI
F
Avg Grade
10.9
Avg Tech Count
Technology Adoption vs. All Firms top 10 technologies
WordPress
66% +8pp
Google Analytics
63% +11pp
Google Workspace
52% +8pp
Microsoft 365
51% +0pp
Google Tag Manager
46% +17pp
Google reCAPTCHA
30% +10pp
Facebook Pixel
22% +6pp
Gravity Forms
20% +8pp
CallRail
19% +11pp
Elementor
15% +1pp
This cohort All firms
Segment Distribution within cohort
Conversion-Focused Firms
1228 30%
Basic Tech Adopters
927 22%
Awareness-Only Firms
640 16%
Minimalist Tech Users
624 15%
Awareness Leaders
274 7%
Retention Innovators
202 5%
Engagement Specialists
178 4%
Funnel Coverage cohort average
Awareness
48%
Engagement
26%
Conversion
15%
Retention
2%
Top Firms in This Cohort by Sophistication Index (top 50)
# Firm Score Grade Tech
1 Stone Rose Law stoneroselaw.com 95 A+ 24
2 Kisling, Nestico & Redick LLC knrlegal.com 95 A+ 22
3 Catania and Catania cataniaandcatania.com 95 A+ 23
4 The Champion Firm, Personal Injury Attorneys, P.C. thechampionfirm.com 95 A+ 20
5 DiPasquale Moore dmlawusa.com 94 A+ 22
6 Fasig Brooks fasigbrooks.com 94 A+ 25
7 Martin, Harding & Mazzotti Llp. 1800law1010.com 94 A+ 17
8 Ankin Law LLC ankinlaw.com 94 A+ 22
9 Geiger Legal Group geiger-legal.com 94 A+ 18
10 pmlawfla.com pmlawfla.com 94 A+ 20
11 Gomez Trial Attorneys thegomezfirm.com 94 A+ 22
12 Anna Burr burr-law.com 93 A+ 20
13 Richardson, Patrick, Westbrook & Brickman rpwb.com 93 A+ 22
14 Chaffin Luhana Llp. chaffinluhana.com 93 A+ 19
15 Garces, Grabler & LeBrocq, P.C. garcesgrabler.com 93 A+ 19
16 Whitley Law Firm whitleylawfirm.com 93 A+ 22
17 callcroninlaw.com callcroninlaw.com 93 A+ 19
18 philpotlawfirm.com philpotlawfirm.com 93 A+ 20
19 Stewart Law Group arizonalawgroup.com 93 A+ 21
20 Demas Law Group injury-attorneys.com 93 A+ 21
21 OnderLaw onderlaw.com 93 A+ 22
22 Farahi Law Firm justinforjustice.com 93 A+ 17
23 spinnerlawfirm.com spinnerlawfirm.com 93 A+ 25
24 Marasco & Nesselbush Llp. m-n-law.com 92 A+ 18
25 Gay & Chacker gayandchacker.com 92 A+ 20
26 Martinson & Beason, P.C. martinsonandbeason.com 92 A+ 22
27 Bowman & Chamberlain coloradopersonalinjuryhelp.com 92 A+ 20
28 Telare Law telarelaw.com 92 A+ 18
29 O'Connell & Aronowitz PC oalaw.com 92 A+ 20
30 Parker Waichman Llp. yourlawyer.com 92 A+ 17
31 Boohoff Law boohofflaw.com 92 A+ 15
32 RAfferty Domnick Cunningham & Yaffa pbglaw.com 92 A+ 17
33 Parrish DeVaughn Law Firm parrishdevaughn.com 92 A+ 21
34 Marcus & Mack marcusandmack.com 92 A+ 20
35 Lamar Law Office LLC atlantalegalcare.com 92 A+ 21
36 Shulman-Hill shulman-hill.com 92 A+ 17
37 eglaw.com eglaw.com 92 A+ 23
38 ifightforyourrights.com ifightforyourrights.com 92 A+ 20
39 jmlawyer.com jmlawyer.com 92 A+ 19
40 stoneinjurylawyers.com stoneinjurylawyers.com 92 A+ 22
41 lginjuryfirm.com lginjuryfirm.com 92 A+ 16
42 Kantrowitz, Goldhamer & Graifman, P.C. kgglaw.com 91 A+ 19
43 Payer Law Group payerlawgroup.com 91 A+ 16
44 Florin Roebig florinroebig.com 91 A+ 18
45 Graves McLain gravesmclain.com 91 A+ 19
46 Cesar Ornelas Injury Law cesarornelaslaw.com 91 A+ 18
47 Law Office of William W Hurst, LLC billhurst.com 91 A+ 20
48 Colling Gilbert Wright & Carter thefloridafirm.com 91 A+ 18
49 George Salinas Injury Lawyers salinastriallaw.com 91 A+ 18
50 Hanning & Sacchetto hanningsacchetto.com 91 A+ 18