Mid-Size PI Firms: When Technology Growing Pains Hit

Technology Adoption vs. All Firms top 10 technologies

WordPress

67% +10pp

Google Analytics

64% +12pp

Google Workspace

53% +7pp

Microsoft 365

52% -1pp

Google Tag Manager

47% +18pp

Google reCAPTCHA

30% +8pp

Facebook Pixel

22% +6pp

Gravity Forms

20% +6pp

CallRail

19% +11pp

Elementor

16% +3pp

This cohort All firms

Segment Distribution within cohort

Conversion-Focused Firms

1194 30%

Basic Tech Adopters

889 23%

Minimalist Tech Users

592 15%

Awareness-Only Firms

574 15%

Awareness Leaders

270 7%

Retention Innovators

197 5%

Engagement Specialists

169 4%

Funnel Coverage cohort average

Awareness

56%

Engagement

29%

Conversion

15%

Retention

Top Firms in This Cohort by Sophistication Index (top 50)

#	Firm	Grade	Tech
1	Kogan & DiSalvo, P.A. kogan-disalvo.com	A+	22
2	Kisling, Nestico & Redick LLC knrlegal.com	A+	24
3	Catania and Catania cataniaandcatania.com	A+	24
4	Stone Rose Law stoneroselaw.com	A+	26
5	DiPasquale Moore dmlawusa.com	A+	29
6	The Champion Firm, Personal Injury Attorneys, P.C. thechampionfirm.com	A+	23
7	Martin, Harding & Mazzotti Llp. 1800law1010.com	A+	17
8	Parker Waichman Llp. yourlawyer.com	A+	20
9	Ankin Law LLC ankinlaw.com	A+	25
10	Ferrer Poirot & Wansbrough lawyerworks.com	A+	27
11	Geiger Legal Group geiger-legal.com	A+	20
12	Fasig Brooks fasigbrooks.com	A+	28
13	stoneinjurylawyers.com stoneinjurylawyers.com	A+	27
14	Anna Burr burr-law.com	A+	21
15	Richardson, Patrick, Westbrook & Brickman rpwb.com	A+	26
16	Cesar Ornelas Injury Law cesarornelaslaw.com	A+	22
17	Gomez Trial Attorneys thegomezfirm.com	A+	22
18	Whitley Law Firm whitleylawfirm.com	A+	24
19	Farahi Law Firm justinforjustice.com	A+	17
20	Philpot Law Firm, PA philpotlawfirm.com	A+	21
21	pmlawfla.com pmlawfla.com	A+	22
22	spinnerlawfirm.com spinnerlawfirm.com	A+	27
23	Marasco & Nesselbush Llp. m-n-law.com	A+	24
24	Stewart Law Group arizonalawgroup.com	A+	22
25	Bowman & Chamberlain coloradopersonalinjuryhelp.com	A+	21
26	Dennis Hernandez & Associates dennishernandez.com	A+	23
27	George Salinas Injury Lawyers salinastriallaw.com	A+	20
28	Chaffin Luhana Llp. chaffinluhana.com	A+	20
29	OnderLaw onderlaw.com	A+	24
30	The Odierno Law Firm o2law.com	A+	24
31	Lamar Law Office LLC atlantalegalcare.com	A+	22
32	Jacoby & Meyers, LLP NY jmlawyer.com	A+	24
33	Martinson & Beason, P.C. martinsonandbeason.com	A+	24
34	Telare Law telarelaw.com	A+	21
35	Boohoff Law boohofflaw.com	A+	18
36	Colling Gilbert Wright & Carter thefloridafirm.com	A+	21
37	RAfferty Domnick Cunningham & Yaffa pbglaw.com	A+	19
38	Maggiano, DiGirolamo & Lizzi, P.C. maggianolaw.com	A+	21
39	Demas Law Group injury-attorneys.com	A+	20
40	Parrish DeVaughn Law Firm parrishdevaughn.com	A+	23
41	attorneysforfreedom.com attorneysforfreedom.com	A+	25
42	avrek.com avrek.com	A+	22
43	Gay & Chacker gayandchacker.com	A+	20
44	Jennifer Porter jenniferporterlaw.com	A+	21
45	Payer Law Group payerlawgroup.com	A+	20
46	Florin Roebig florinroebig.com	A+	19
47	844Seemike 844seemike.com	A+	22
48	Bye, Goff & Rohde byegoff.com	A+	19
49	O'Connell & Aronowitz PC oalaw.com	A+	20
50	Hanning & Sacchetto hanningsacchetto.com	A+	20