Sophistication Index
WATERS & KRAUS
Waters Kraus & Paul is a national plaintiffs' law firm concentrating on complex product liability, toxic tort, and personal injury/wrongful death cases. With multiple offices nationwide, Waters Kraus …
Founded in 1995, WATERS & KRAUS combines 31 years of personal injury experience with a 15-tool technology stack across 11 categories. Key investments include Crazy Egg for analytics, UserWay for accessibility & CallRail for call tracking. Within the Conversion-Focused Firms segment (5,831 firms), WATERS & KRAUS ranks #2230 and outperforms 62% of peers on technology adoption.
Technology Stack
15 tools detected
accessibility
1
Analytics
3
Call Tracking
1
CDN
1
CMS
1
Email Infrastructure
2
Fonts
1
JS Library
1
Page Builder
1
Programming Language
1
UI Framework
2
Tech Investment Profile
vs. peer average
Gap Analysis
vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm
Segment avg
True Competitors
by tech DNA similarity
| Firm | Score | Similarity | Segment |
|---|---|---|---|
| Levin Papantonio | 71.0 | 100.0% | Retention Innovators |
| Daniel Clayton Law | 58.5 | 100.0% | Conversion-Focused Firms |
| FONVIELLE LEWIS FOOTE & MESSER | 42.5 | 100.0% | Basic Tech Adopters |
| Xavier Injury Law | 24.0 | 100.0% | Basic Tech Adopters |
| 1-800-LAW-FIRM | 44.5 | 100.0% | Basic Tech Adopters |
| Heit Law, | 43.5 | 100.0% | Basic Tech Adopters |
| The Mitchell Law Firm, LLC | 65.0 | 100.0% | Conversion-Focused Firms |
| Grimes Teich Anderson LLP | 62.5 | 100.0% | Retention Innovators |
Funnel Coverage
3/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
40%
Crazy Egg
Conversion
40%
CallRail
Retention
0%
3 paid tools
conversion stack (CallRail)
Technology Opportunities
used by peers
Google Tag Manager
Cloudflare Web Analytics
Divi
Google reCAPTCHA
All in One SEO
Local Competitors
same state, similar size
| Firm | Score | Grade | Attys | City | |
|---|---|---|---|---|---|
| WATERS & KRAUS | 65.0 | B- | 1 | Dallas | you |
| Packard Law Firm | 26.0 | F | 10 | San Antonio | |
| The Erwin Law Firm, LLP | 9.5 | F | 10 | San Marcos | |
| The Matthews Firm | 9.5 | F | 10 | Houston | |
| Nemeroff Law Firm | 33.5 | F | 10 | Houston | |
| Dobbs & Porter | 64.0 | C+ | 10 | Tyler |
Attorney Roster
1 found
| Name | Location | Practice |
|---|---|---|
Office Locations
1 offices
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