82A-
Sophistication Index

Zoll & Kranz

Zoll & Kranz, LLC is a nationally renowned civil litigation law firm that specializes in mass tort lawsuits, Multi District Litigation (MDL), and class actions. They provide legal representation for i…

HQ Toledo, OH#1 of 20 Attorneys 17 toledolaw.com Tel 4198419623
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Zoll & Kranz operates 10 offices across OH & Ohio, backed by 18 technologies spanning 13 categories. Key investments include Facebook Pixel for analytics, SimplyConvert for intake software & Contact Form 7 for forms. The firm has 2 attorneys & 10 office locations. Ranked #267 among 5,831 firms in the Conversion-Focused Firms segment, Zoll & Kranz outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
95.4% Percentile
#267 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 18 tools detected
accessibility 1
Call Tracking 2
CMS 1
Email Infrastructure 1
Email Security 1
Forms 1
Intake Software 1
JS Library 1
Maps 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Schneider Hammers 78.0 100.0% Conversion-Focused Firms
roseknowslaw.com 68.5 100.0% Conversion-Focused Firms
flcrimedefense.com 80.5 100.0% Conversion-Focused Firms
Schneider Hammers 78.0 100.0% Conversion-Focused Firms
Joseph Farzam Law Firm 50.5 99.1% Conversion-Focused Firms
Schatten Law Firm 34.5 99.1% Basic Tech Adopters
davidgantt.com 65.0 99.1% Conversion-Focused Firms
Palermo Law Group, LLC 40.0 99.1% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Contact Form 7
Conversion
80%
CallRail · CallTrackingMetrics · SimplyConvert
Retention
0%
2 enterprise-grade tools 3 paid tools conversion stack (CallRail, CallTrackingMetrics, SimplyConvert)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
82.5 A- 17 Toledo you
Margolius, Margolius & Associates 43.5 D 24 Cleveland
The Law Firm For Truck Safety 82.5 A- 22 Toledo
Makridis Law Firm, LLC 10.5 F 22 Warren
Leeseberg Tuttle 75.5 B+ 21 Columbus
Malek & Malek 30.5 F 21 Columbus
Attorney Roster 2 found
NameLocationPractice
David W. Zoll Canton, Ohio personal-injury
Michelle Kranz Canton, Ohio personal-injury
Office Locations 10 offices

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