38F
Sophistication Index

The Nesmith Firm

The Nesmith Firm is a law firm based in Charlotte, North Carolina. They specialize in family and personal injury law, providing caring and competent legal help to clients in Charlotte and surrounding …

HQ Charlotte, NC#42 of 87 thenesmithfirm.com

The Nesmith Firm is a Charlotte, North Carolina-based personal injury firm running 13 technologies across 11 categories. Key investments include Cloudflare Web Analytics for analytics, WordPress for cms & Google Workspace for email infrastructure. Ranked #5 among 7,198 firms in the Awareness-Only Firms segment, The Nesmith Firm outperforms 100% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness-Only Firms 7198 firms
99.9% Percentile
#5 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 13 tools detected
CMS 1
Email Infrastructure 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Scheduling 1
Security 1
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Slocumb Law Firm LLC 38.5 100.0% Basic Tech Adopters
Schneider Law Firm 58.5 100.0% Conversion-Focused Firms
Buddoo and Associates 38.5 100.0% Basic Tech Adopters
Fisher Injury Lawyers 66.5 100.0% Conversion-Focused Firms
tourtlottefirm.com 25.0 100.0% Basic Tech Adopters
Colbert Cooper Hill 54.5 100.0% Conversion-Focused Firms
Citywide Law Group 39.5 100.0% Basic Tech Adopters
Mark Schiffrin P. A. 14.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Calendly
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
37.5 F — Charlotte you
Maginnis Howard 64.5 C+ 78 Raleigh
Grimes Teich Anderson 63.5 C+ 77 Asheville
Riddle & Brantley 80.8 A- 72 Goldsboro
Tien Law Firm 37.5 F 71 Raleigh
The Deuterman Law Group 86.3 A 71 Greensboro
Office Locations 1 offices
Headquarters
Charlotte, NC
15720 Brixham Hill Avenue, 28277

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