10F
Sophistication Index

Johnston Law Firm

HQ Spartanburg, SC#6 of 7 Attorneys 1 spartanburglegal.com Tel 5035463167

Johnston Law Firm is a Spartanburg, South Carolina-based personal injury firm running 10 technologies across 8 categories. Key investments include Google Analytics for analytics, WordPress for cms & Google Workspace for email infrastructure. Johnston Law Firm is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
43.8% Percentile
#4049 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 10 tools detected
CMS 1
Email Infrastructure 2
Fonts 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Staley Wm C 15.5 100.0% Awareness Leaders
Law Office of Andrew C. Laufer PLLC 13.5 100.0% Awareness-Only Firms
David Frisby, P.C. 14.5 100.0% Awareness-Only Firms
attorneynatalieblackman.com 34.5 100.0% Retention Innovators
Blethen Berens 34.5 100.0% Retention Innovators
Betras, Kopp 15.5 100.0% Awareness Leaders
Becker & Lindauer 13.5 100.0% Awareness-Only Firms
Brown Bass & Jeter 14.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
10.5 F 1 Spartanburg you
Lovely Law Firm 77.5 B+ 10 Myrtle Beach
Roden Law 58.5 C 9 Charleston
Goings Law Firm LLC 81.5 A- 9 Columbia
Law Office of Kenneth E. Berger 79.8 B+ 9 Columbia
Duffy & Young, LLC 82.3 A- 9 Charleston
Office Locations 1 offices
Headquarters
Spartanburg, SC
200 Sw Market St

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Misty
Misty Firm Data Analyst