62C+
Sophistication Index

Rutter Mills

Rutter Mills is a dedicated personal injury law firm located in Norfolk, Virginia. Beginning in 1959, we have had a long and successful track record of providing quality representation for thousands o…

HQ Norfolk, VA#5 of 18 ruttermills.com Tel 7576225000 Est. 1959
Claim Profile →

Founded in 1959, Rutter Mills combines 67 years of personal injury experience with a 14-tool technology stack across 11 categories. Key investments include Facebook Pixel for analytics, The Trade Desk for advertising & ApexChat for chat & intake. Ranked #183 among 6,792 firms in the Basic Tech Adopters segment, Rutter Mills outperforms 97% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
97.3% Percentile
#183 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 14 tools detected
Advertising 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Eric Blank Law Offices 53.8 98.1% Conversion-Focused Firms
Darrschackowinsurance 29.8 98.1% Basic Tech Adopters
fincherlawoffice.com 77.5 98.1% Conversion-Focused Firms
Springer and Steinberg 83.3 97.6% Retention Innovators
thehigginsfirm.com 76.8 97.6% Conversion-Focused Firms
Gatti, Keltner, Bienvenu and Montesi, PLC 83.5 97.4% Conversion-Focused Firms
McCready Law 79.0 97.4% Conversion-Focused Firms
lutzlegal.com 36.5 97.4% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Simpli.fi · The Trade Desk
Engagement
60%
ApexChat · Gravity Forms
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Google Analytics
89.9% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
61.5 C+ — Norfolk you
Allen, Allen, Allen & Allen 92.0 A+ 213 Richmond
Marks & Harrison 82.5 A- 154 Richmond
Cooper Hurley Injury Lawyers 66.8 B- 77 Suffolk
Geoff McDonald & Associates 70.0 B 61 Richmond
Cantor Grana Buckner Bucci 61.5 C+ 53 Richmond
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Norfolk, VA
160 W Brambleton Ave, 23510-2018

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim ruttermills.com →