77B+
Sophistication Index

thehigginsfirm.com

Attorneys 36 thehigginsfirm.com

thehigginsfirm.com is a personal injury law firm with a B+ technology grade. Key investments include Facebook Pixel for analytics, The Trade Desk for advertising & ApexChat for chat & intake. The firm has 9 attorneys & 6 office locations. Within the Conversion-Focused Firms segment (5,831 firms), thehigginsfirm.com ranks #972 and outperforms 83% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
83.3% Percentile
#972 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
Advertising 1
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 2
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Law Offices of Frederick W. Nessler & Associates, Ltd. 45.0 100.0% Conversion-Focused Firms
justiceyoudeserve.com 82.3 99.0% Conversion-Focused Firms
Rad Law Firm 74.0 99.0% Retention Innovators
Johnson Law Firm 83.3 99.0% Conversion-Focused Firms
Compass Law Group 83.5 99.0% Conversion-Focused Firms
Richmond Vona, 83.5 99.0% Conversion-Focused Firms
Bart Durham Injury Law 92.8 98.6% Retention Innovators
Wayne Hardee Law 78.0 98.5% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · The Trade Desk
Engagement
80%
ApexChat · Gravity Forms · YouTube
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Adobe Launch
25.3% of Conversion-Focused Firms
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 9 found
NameLocationPractice
Ben Miller Memphis, Tennessee personal-injury
Carly MacMillan Memphis, Tennessee personal-injury
Hannah Garrett Memphis, Tennessee personal-injury
Jim Higgins Murfreesboro, Tennessee personal-injury
Nathan Mauer Memphis, Tennessee personal-injury
Rick Piliponis Knoxville, Tennessee personal-injury
Sarah Martin Memphis, Tennessee personal-injury
Zach Gureasko Memphis, Tennessee personal-injury

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