74B
Sophistication Index

Rad Law Firm

Rad Law Firm is a leading personal injury firm with offices in Dallas, Fort Worth, Houston, Austin, and Los Angeles. They specialize in Injury Law, Insurance Claims, Civil Litigation, Commercial Litig…

HQ Dallas, TX#19 of 250 Attorneys 28 radlawfirm.com Tel 9726611111 Est. 1992
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Rad Law Firm operates 29 offices across TX & Texas, backed by 15 technologies spanning 13 categories. Key investments include Bing Ads for analytics, Mailchimp for email marketing & Contact Form 7 for forms. The firm has 2 attorneys & 29 office locations. Within the Retention Innovators segment (1,852 firms), Rad Law Firm ranks #366 and outperforms 80% of peers on technology adoption.

Market Segment View segment →
Retention Innovators 1852 firms
80.2% Percentile
#366 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 15 tools detected
Call Tracking 1
Chat Widgets 1
CMS 1
Email Infrastructure 1
Email Marketing 1
Forms 1
JS Library 1
Landing Pages 1
Page Builder 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Stephens Law Firm 82.3 100.0% Conversion-Focused Firms
Baumgartner Law Firm 70.0 100.0% Conversion-Focused Firms
Mickle & Bass LLC 63.1 99.1% Basic Tech Adopters
Goldberg Persky & White PC 82.5 99.0% Retention Innovators
Rahnama Law 64.5 99.0% Conversion-Focused Firms
The Crash Team 78.0 99.0% Conversion-Focused Firms
Bradley Law Group 54.0 99.0% Conversion-Focused Firms
The Law Offices of Frederick W. Nessler & Associates, Ltd. 45.0 99.0% Conversion-Focused Firms
Funnel Coverage 4/4 stages
Awareness
80%
Bing Ads · Facebook Pixel · Google Analytics
Engagement
60%
ClientChat Live · Contact Form 7
Conversion
40%
CallTrackingMetrics
Retention
40%
Mailchimp
full-funnel coverage conversion stack (CallTrackingMetrics) retention stack (Mailchimp)
Technology Opportunities used by peers
Google Workspace
58.3% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
SendGrid
26.6% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
74.0 B 28 Dallas you
McDonald Worley PC 37.5 F 42 Houston
Berenson Injury Law 42.0 D 42 Fort Worth
Funk & Associates, Inc 24.0 F 42 Austin
The Law Firm Of James Kennedy P.L.L.C. 9.5 F 42 El Paso
Patrick Daniel Law 83.3 A- 42 Houston
Attorney Roster 2 found
NameLocationPractice
Allen Rad Georgetown, Texas personal-injury

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