36F
Sophistication Index

lutzlegal.com

Attorneys 8 lutzlegal.com

lutzlegal.com is a personal injury law firm with a F technology grade. Key investments include Google Analytics for analytics, The Trade Desk for advertising & Gravity Forms for forms. The firm has 8 office locations. Within the Basic Tech Adopters segment (6,792 firms), lutzlegal.com ranks #2720 and outperforms 60% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
60.0% Percentile
#2720 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
Advertising 1
Chat Widgets 1
CMS 1
Email Infrastructure 2
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
ahead
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Braker White 64.5 98.3% Basic Tech Adopters
Joenazlaw.com 82.0 98.2% Retention Innovators
Cruz & Associates, P.C. 88.5 98.0% Retention Innovators
Rutter Mills 61.5 97.4% Basic Tech Adopters
Schwartz Law Firm 59.0 97.4% Basic Tech Adopters
Wolterman Law Office LPA 86.5 97.2% Retention Innovators
Timian & Fawcett 38.5 97.2% Basic Tech Adopters
Wheeler Bio 35.5 97.2% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
80%
Google Analytics · Google Tag Manager · The Trade Desk
Engagement
60%
ClientChat Live · Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size

No comparable firms found.

Attorney Roster 1 found
NameLocationPractice
Edward C. Lutz Toms River, New Jersey personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog