48D
Sophistication Index

The Robert Harris Law Firm

HQ Fort Myers, FL#12 of 41 robertharrislawfirm.com Tel 239-334-4343

The Robert Harris Law Firm is a Fort Myers, Florida-based personal injury firm running 9 technologies across 7 categories. Key investments include Bing Ads for analytics, AudioEye for accessibility & Amazon CloudFront for cdn. Ranked #95 among 2,459 firms in the Awareness Leaders segment, The Robert Harris Law Firm outperforms 96% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness Leaders 2459 firms
96.2% Percentile
#95 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 9 tools detected
accessibility 2
Analytics 2
Email Infrastructure 1
JS Library 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
The Herbst Firm 15.5 100.0% Awareness Leaders
Robert J. Fleming 15.5 100.0% Awareness Leaders
Greenspun Shapiro PC 32.5 100.0% Awareness Leaders
Cappetta Law Offices 15.5 100.0% Awareness Leaders
Rossman & Rossman 40.5 100.0% Awareness Leaders
Simon & Milner 36.5 100.0% Awareness Leaders
Northcentralins 35.5 100.0% Awareness Leaders
Polarisbenefitshou 50.0 100.0% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
80%
Bing Ads · Facebook Pixel · Hibu
Engagement
0%
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Google Analytics
80.4% of Awareness Leaders
Google Tag Manager
60.5% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Scorpion
24.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
48.5 D — Fort Myers you
Morgan & Morgan 21.0 F 513 Orlando
Kanner & Pintaluga 90.0 A+ 369 Boca Raton
Searcy Denney Scarola Barnhart & Shipley PA 59.5 C 298 Tallahassee
Lipcon, Margulies & Winkleman, P.A. 83.3 A- 269 Miami
Wolfson Law Firm 82.5 A- 236 Miami

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