56C
Sophistication Index

Rachel Frazier Johnson Law

At Rachel Frazier Johnson Law, we are committed to superior service as we assist our clients with their legal challenges. We pride ourselves in both educating and advising every client to make the rig…

HQ Phoenix, AZ#35 of 162 Attorneys 11 rfjesq.com Tel 6027773577 Est. 2013

Rachel Frazier Johnson Law operates 12 offices across AZ & Arizona, backed by 13 technologies spanning 10 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & UserWay for accessibility. The firm has 12 office locations. Ranked #341 among 6,792 firms in the Basic Tech Adopters segment, Rachel Frazier Johnson Law outperforms 95% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
95.0% Percentile
#341 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
accessibility 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Miller Injury Trial Law 32.0 100.0% Basic Tech Adopters
Wax Law 32.0 100.0% Basic Tech Adopters
321Insuranceservices 34.5 100.0% Basic Tech Adopters
Christinakalinlaw 19.5 100.0% Awareness Leaders
Sinaagency 34.5 100.0% Basic Tech Adopters
Estrellainsurance 34.5 100.0% Basic Tech Adopters
Hatch, Little & Bunn, L.L.P. 33.5 100.0% Basic Tech Adopters
The Sutton Law Firm 38.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · Microsoft Clarity
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
56.5 C 11 Phoenix you
Wood Injury Law 53.0 C- 15 Mesa
Genesis Legal Group 88.5 A 14 Gilbert
Browne Law Group 69.3 B- 13 Gilbert
Amar Esq., PLLC 9.5 F 13 Paradise Valley
Aspey Watkins & Diesel PLLC - AWD LAW P 64.5 C+ 13 Flagstaff
Attorney Roster 1 found
NameLocationPractice
Rachel Frazier Johnson Mesa, Arizona personal-injury

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Misty
Misty Firm Data Analyst