66B-
Sophistication Index

Prince Law Firm

HQ Marion, IL#1 of 3 Attorneys 10 princelawfirm.net

Prince Law Firm operates 11 offices across IL & Illinois, backed by 17 technologies spanning 14 categories. Key investments include Facebook Pixel for analytics, Help Scout for chat & intake & Ninja Forms for forms. The firm has 11 office locations. Ranked #100 among 6,792 firms in the Basic Tech Adopters segment, Prince Law Firm outperforms 98% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
98.5% Percentile
#100 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 17 tools detected
Chat & Intake 1
Chat Widgets 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
UI Framework 1
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Taylor, Odachowski, Schmidt & Crossland, LLC 80.5 99.4% Conversion-Focused Firms
justiceforkentucky.com 82.5 99.4% Conversion-Focused Firms
Phoong Law Corporation 68.5 99.4% Conversion-Focused Firms
Justice Injury Law 82.5 99.4% Conversion-Focused Firms
Sam C. Mitchell & Associates 51.0 99.1% Basic Tech Adopters
Long & Long Attorneys at Law 65.5 99.1% Basic Tech Adopters
Green Giraffe Legal Services 51.0 99.1% Basic Tech Adopters
Shalom Law, PLLC 58.0 99.1% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
80%
ClientChat Live · Ninja Forms · Wistia
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
66.5 B- 10 Marion you
Mark L. Karno & Associates, 74.5 B 15 Chicago
Jacobson Associates, Inc. 10.5 F 15 Chicago
McCready Law 79.0 B+ 13 Chicago
Gordon Injury Lawyers, P.C. 0.0 F 13 Chicago
Khan Nayyar & Associates, LLC 21.0 F 13 Oakbrook Terrace
Attorney Roster 1 found
NameLocationPractice
Mark Prince Elgin, Illinois personal-injury

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim princelawfirm.net →