14F
Sophistication Index

Powell Law Firm

Powell Law Firm is a Missouri-based legal firm specializing in personal injury cases. They are dedicated to helping individuals and their loved ones who have been affected by legal issues, whether it …

HQ Saint Louis, MO#60 of 78 plfirm.com

Powell Law Firm is a Saint Louis, Missouri-based personal injury firm running 8 technologies across 6 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Wix for cms. Within the Awareness-Only Firms segment (7,198 firms), Powell Law Firm ranks #2193 and outperforms 70% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
69.5% Percentile
#2193 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 8 tools detected
Analytics 2
Chat & Intake 1
CMS 1
Wix
Email Infrastructure 1
JS Framework 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
slopersonalinjuryattorney.com 30.5 100.0% Conversion-Focused Firms
Law Offices of Steven M. Hanna 13.5 100.0% Awareness-Only Firms
Colony 13.5 100.0% Awareness-Only Firms
Allinsurednow 13.5 100.0% Awareness-Only Firms
The Kryder Law Group, LLC Accident and Injury Lawyers 90.0 100.0% Retention Innovators
Farah Law 30.5 100.0% Conversion-Focused Firms
Monsees & Mayer, P.C. 75.0 100.0% Conversion-Focused Firms
Hatlerlaw 30.5 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
40%
Google Analytics
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
48.7% of Awareness-Only Firms
WordPress
43.9% of Awareness-Only Firms
Google Tag Manager
24.7% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
13.5 F — Saint Louis you
Stark & Stark 44.5 D 72 Knob Noster
Brown & Crouppen Law Firm 69.8 B- 42 St. Louis
DiPasquale Moore 94.0 A+ 31 Kansas City
Peterson & Associate 82.5 A- 23 Kansas City
OnderLaw 92.8 A+ 23 Saint Louis
Office Locations 1 offices
Headquarters
Saint Louis, MO
7750 Clayton Rd, 63117

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