42D
Sophistication Index

Law Office of Morrison & Barnes

At the Law Office of Morrison & Barnes, we assist clients in Jackson, Tennessee, and all surrounding counties handle a wide range of legal matters involving personal injuries, Social Security Disabili…

HQ Jackson, TN#3 of 7 Attorneys 3 morrisonandbarnes.com Tel +1-731-506-0476
Personal Injury Car Accident Texting While Driving Premises Liability Product Liability Social Security & Disability Riverboat Injury Truck Accident +6

Law Office of Morrison & Barnes is a Jackson, Tennessee-based personal injury firm running 11 technologies across 10 categories. Key investments include Google Analytics for analytics, nGage for chat & intake & Gravity Forms for forms. The firm handles Personal Injury, Car Accident, Texting While Driving, Premises Liability cases. Within the Basic Tech Adopters segment (6,792 firms), Law Office of Morrison & Barnes ranks #1648 and outperforms 76% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
75.8% Percentile
#1648 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
August Law 34.5 100.0% Conversion-Focused Firms
Mayor Law 54.5 100.0% Conversion-Focused Firms
Highway Law Group 50.5 100.0% Conversion-Focused Firms
Anderson Hunter P.S. 34.5 100.0% Conversion-Focused Firms
Rooney Philly Lawyer 30.5 100.0% Basic Tech Adopters
Phillip A. Tatlow, Attorney at Law 34.5 100.0% Conversion-Focused Firms
Law Office of Katherine R. Moore, PC 41.0 100.0% Minimalist Tech Users
Bert Fulk, Attorney At Law LLC 34.5 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
60%
Gravity Forms · nGage
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
42.0 D 3 Jackson you
Banks & Jones 70.0 B 10 Knoxville
Lowery & Lowery, Pllc 64.0 C+ 9 Lebanon
Epstein Law Firm 64.0 C+ 9 Chattanooga
The Kennedy Law Firm, PLLC 66.0 B- 9 Clarksville
Law Office of Perry A. Craft, PLLC 20.0 F 8 Nashville
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Jackson, TN
120 S. Liberty St., 38301

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