50C-
Sophistication Index

Highway Law Group

HQ Los Angeles, CA#82 of 389 highwaylawgroup.com

Highway Law Group is a Los Angeles, California-based personal injury firm running 14 technologies across 11 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & CallRail for call tracking. Highway Law Group is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
26.9% Percentile
#4263 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 14 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Maps 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
morrisonandbarnes.com 42.0 100.0% Basic Tech Adopters
Mayor Law 54.5 100.0% Conversion-Focused Firms
Anderson Hunter P.S. 34.5 100.0% Conversion-Focused Firms
Rooney Philly Lawyer 30.5 100.0% Basic Tech Adopters
Law Office of Katherine R. Moore, PC 41.0 100.0% Minimalist Tech Users
Bert Fulk, Attorney At Law LLC 34.5 100.0% Conversion-Focused Firms
machinlawfirm.com 30.5 100.0% Basic Tech Adopters
Gordon Thomas Honeywell LLP 50.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
50.5 C- — Los Angeles you
The Dominguez Firm Llp. 80.8 A- 462 Los Angeles
Jacoby & Meyers 82.5 A- 449 Ontario
Wisner Baum 81.0 A- 433 Los Angeles
Sweet James Llp. 81.5 A- 415 Newport Beach
Panish | Shea | Ravipudi 69.0 B- 388 Riverside
Office Locations 1 offices
Headquarters
Los Angeles, CA

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