14F
Sophistication Index

Mike Kelly Law Group

The Mike Kelly Law Group is a law practice based in South Carolina. Our team of accomplished and dedicated injury attorneys is committed to protecting the rights of the people of South Carolina. We pr…

HQ Columbia, SC#39 of 56 Attorneys 1 mklawgroup.com Tel 803.726.0123 Est. 2004
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Mike Kelly Law Group is a Columbia, South Carolina-based personal injury firm running 10 technologies across 7 categories. Key investments include Google Analytics for analytics, Google Reviews Widget for reviews & Microsoft 365 for email infrastructure. Within the Awareness-Only Firms segment (7,198 firms), Mike Kelly Law Group ranks #985 and outperforms 86% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
86.3% Percentile
#985 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 10 tools detected
Analytics 2
Google Analytics Google Tag Manager
Email Infrastructure 1
Microsoft 365
Fonts 2
Font Awesome Google Fonts
Maps 1
Google Maps
Programming Language 1
PHP
Reviews 1
Google Reviews Widget
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Progressiveagent 10.5 100.0% Awareness-Only Firms
Briggs and Morgan 35.5 100.0% Awareness Leaders
bennwill.com 10.5 100.0% Awareness-Only Firms
patreon.com 13.5 100.0% Awareness-Only Firms
Taft Stettinius & Hollister Llp. 35.5 100.0% Awareness Leaders
jonathanmccardle.com 10.5 100.0% Awareness-Only Firms
Squiresinsurance 4.0 100.0% Minimalist Tech Users
Schonbrun Seplow Harris Hoffman & Zeldes 13.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Mike Kelly Law Group 14.5 F 1 Columbia you
Lovely Law Firm 77.5 B+ 10 Myrtle Beach
Roden Law 58.5 C 9 Charleston
Goings Law Firm LLC 81.5 A- 9 Columbia
Law Office of Kenneth E. Berger 79.8 B+ 9 Columbia
Duffy & Young, LLC 82.3 A- 9 Charleston
Office Locations 1 offices
Headquarters
Columbia, SC
500 Taylor Street, 29201

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Misty
Misty Firm Data Analyst