36F
Sophistication Index

Briggs and Morgan

briggs.com

Briggs and Morgan is a personal injury law firm with a F technology grade. Key investments include Google Analytics for analytics, Mimecast for email security & Nuxt.js for js framework. Within the Awareness Leaders segment (2,459 firms), Briggs and Morgan ranks #654 and outperforms 73% of peers on technology adoption.

Market Segment View segment →
Awareness Leaders 2459 firms
73.4% Percentile
#654 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 6 tools detected
Email Security 1
JS Framework 2
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Progressiveagent 10.5 100.0% Awareness-Only Firms
bennwill.com 10.5 100.0% Awareness-Only Firms
patreon.com 13.5 100.0% Awareness-Only Firms
Taft Stettinius & Hollister Llp. 35.5 100.0% Awareness Leaders
jonathanmccardle.com 10.5 100.0% Awareness-Only Firms
Squiresinsurance 4.0 100.0% Minimalist Tech Users
Schonbrun Seplow Harris Hoffman & Zeldes 13.5 100.0% Awareness-Only Firms
sellbackyourBook.com 39.5 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Simpli.fi
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Tag Manager
60.5% of Awareness Leaders
Facebook Pixel
59.8% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Local Competitors same state, similar size

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