48D
Sophistication Index

The McMillan Law Group

The McMillan Law Group is a group of results oriented attorneys from a broad spectrum of commercial backgrounds. Our goal is to help you achieve your goal in the most cost effective manner. Very often…

HQ San Diego, CA#55 of 286 Attorneys 1 mcmillanlawgroup.com

The McMillan Law Group is a San Diego, California-based personal injury firm running 16 technologies across 12 categories. Key investments include Facebook Pixel for analytics, TVSquared for advertising & SendGrid for email marketing. The McMillan Law Group is part of the Retention Innovators segment, a group of 1,852 firms with similar technology investment patterns.

Market Segment View segment →
Retention Innovators 1852 firms
45.3% Percentile
#1011 Rank in segment
52.3 Segment avg SI

Firms with a strong toolset supporting retention, alongside moderate awareness and engagement.

Technology Stack 16 tools detected
Advertising 1
CMS 1
Email Infrastructure 1
Email Marketing 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Bunger & Robertson 9.5 98.0% Minimalist Tech Users
Roadrunner Law Firm 10.5 98.0% Awareness-Only Firms
Alexdell 34.5 98.0% Conversion-Focused Firms
Myacis 9.5 98.0% Awareness-Only Firms
whollandinjurylaw.com 34.5 97.8% Basic Tech Adopters
Garrison Law Firm 34.5 97.7% Basic Tech Adopters
844-Spartan Law Group 33.0 97.7% Basic Tech Adopters
Quatrini Law Group 45.3 97.5% Awareness Leaders
Funnel Coverage 3/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
40%
YouTube
Conversion
0%
Retention
40%
SendGrid
retention stack (SendGrid)
Technology Opportunities used by peers
Microsoft 365
64.4% of Retention Innovators
Google Tag Manager
48.3% of Retention Innovators
Google reCAPTCHA
23.4% of Retention Innovators
Mailchimp
20.3% of Retention Innovators
Salesforce
18.0% of Retention Innovators
Local Competitors same state, similar size
FirmScoreGradeAttysCity
48.0 D 1 San Diego you
Law Ofc Kim James Kakadelas 13.5 F 10 Carlsbad
Foldenauer Law Group, Aplc 20.0 F 10 San Diego
Raymond E. Frost & Associates 0.0 F 10 Fremont
DP Injury Attorneys 55.5 C 10 San Diego
Singleton Schreiber 68.3 B- 10 Tustin
Office Locations 1 offices
Headquarters
San Diego, CA
2751 Roosevelt Road, 92106

Is this your firm?

Claim your profile to update your information and access premium competitive intelligence.

Claim mcmillanlawgroup.com →