47D
Sophistication Index

McMillan Law Firm

HQ Houston, TX#163 of 905 Attorneys 37 mcmillanfirm.com Tel 2818882131

McMillan Law Firm operates 38 offices across TX & Texas, backed by 16 technologies spanning 9 categories. Key investments include Facebook Pixel for analytics, Gravity Forms for forms & WordPress for cms. The firm has 2 attorneys & 38 office locations. Within the Basic Tech Adopters segment (6,792 firms), McMillan Law Firm ranks #1000 and outperforms 85% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
85.3% Percentile
#1000 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 16 tools detected
CMS 1
Email Infrastructure 2
Forms 1
JS Library 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
eshawlaw.com 14.5 100.0% Awareness-Only Firms
beattieashmore.com 10.5 100.0% Awareness-Only Firms
Kenkeoinsurance 14.5 100.0% Awareness-Only Firms
Thesmithfamilylawfirm 24.0 100.0% Basic Tech Adopters
Roman & Roman, P.A. 13.5 100.0% Awareness-Only Firms
Twinshieldinsurance 10.5 100.0% Awareness-Only Firms
Ryan Duffy Law 10.5 100.0% Awareness-Only Firms
Casella Law Group 14.5 100.0% Awareness-Only Firms
Funnel Coverage 2/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · Simpli.fi
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
WPBakery
11.6% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
46.8 D 37 Houston you
O'Connell West, PLLC 49.5 D 55 Austin
Lovell, Lovell, Newsom & Isern 59.5 C 55 Amarillo
DFW Injury Lawyers 68.0 B- 55 Dallas
Shrader & Associates 47.0 D 54 Houston
Chandler McNulty 34.5 F 54 Houston
Attorney Roster 2 found
NameLocationPractice
Chance Allen McMillan Georgetown, Texas personal-injury

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