75B+
Sophistication Index

McKINNON Legal

McKINNON LEGAL is an experienced law firm serving the people of Miami-Dade, Broward, and Palm Beach Counties in the State of Florida. We excel in providing the best family law and personal injury repr…

HQ Miramar, FL#1 of 7 Attorneys 1 mckinnon-legal.com Tel +1 305-416-0045 Est. 2004

Founded in 2004, McKINNON Legal combines 22 years of personal injury experience with a 15-tool technology stack across 11 categories. Key investments include Facebook Pixel for analytics, Contact Form 7 for forms & UserWay for accessibility. Within the Conversion-Focused Firms segment (5,831 firms), McKINNON Legal ranks #1192 and outperforms 80% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
79.6% Percentile
#1192 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 15 tools detected
accessibility 1
Call Tracking 1
CDN 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Programming Language 1
PHP
Social 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Justinian & Associates PLLC 48.5 100.0% Basic Tech Adopters
NUNEZ LAW 63.5 100.0% Conversion-Focused Firms
Brown, Moore & Associates, PLLC 61.5 100.0% Basic Tech Adopters
jblawct.com 50.0 100.0% Basic Tech Adopters
Alexander Shunnarah Trial Attorneys: Accident & Injury Lawyers 44.3 100.0% Conversion-Focused Firms
jacklezman.com 59.5 100.0% Conversion-Focused Firms
Visionary Law Group - Long Beach 35.5 100.0% Basic Tech Adopters
Gus Anastopoulo Law Firm 56.0 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
Contact Form 7 · Microsoft Clarity
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
75.0 B+ 1 Miramar you
Kopp Law PA 20.0 F 10 St. Petersburg
Legler 37.0 F 10 Bradenton
Hale Law 88.5 A 10 Sarasota
Kelleher Law 57.0 C 10 Naples
McIntyre Thanasides 34.5 F 10 Tampa
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Miramar, FL
3600 Red Rd, 33025

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Misty
Misty Firm Data Analyst