14F
Sophistication Index

MacPherson Law, LLC

Attorneys 5 macphersonlaw.com

MacPherson Law, LLC is a Missouri-based personal injury firm running 11 technologies across 7 categories. Key investments include Google Analytics for analytics, Help Scout for chat & intake & Wix for cms. The firm has 5 office locations. Within the Awareness-Only Firms segment (7,198 firms), MacPherson Law, LLC ranks #985 and outperforms 86% of peers on technology adoption.

Market Segment View segment →
Awareness-Only Firms 7198 firms
86.3% Percentile
#985 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 11 tools detected
Chat & Intake 1
CMS 1
Wix
Email Infrastructure 1
JS Framework 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
desertwindslaw.com 18.5 100.0% Awareness Leaders
Deandra Grant Law 21.0 100.0% Awareness Leaders
megajustice.com 44.5 100.0% Basic Tech Adopters
Tony T. Liu 38.5 100.0% Conversion-Focused Firms
Mory & Colliersmith, PLLC 14.5 100.0% Awareness-Only Firms
LeBaron & Jensen 21.0 100.0% Awareness Leaders
Princenthal, May, & Wilson, LLC 21.0 100.0% Awareness Leaders
Hicks Law Firm 52.5 100.0% Basic Tech Adopters
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
43.9% of Awareness-Only Firms
Google Workspace
43.6% of Awareness-Only Firms
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
14.5 F 5 you
The Dixon Injury Firm 74.0 B 10 Saint Louis
Krupp Law Firm 0.0 F 10 Saint Louis
Aramjoo Law Firm 82.3 A- 10 Liberty
The Cates Law Firm, 72.5 B 10 Swansea
Lowther Johnson Attorneys at Law, LLC 36.5 F 10 Springfield
Attorney Roster 1 found
NameLocationPractice
Ashleigh MacPherson Saint Louis, Missouri personal-injury

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