52C-
Sophistication Index

LifeLaw

LifeLaw is a legal firm specializing in personal injury cases, offering services in Salt Lake City and surrounding areas. Their team of experienced attorneys assists clients with car accidents, person…

HQ Midvale, UT#2 of 5 Attorneys 4 lifelaw.com Tel +1 801-206-4002
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LifeLaw is a Midvale, Utah-based personal injury firm running 16 technologies across 12 categories. Key investments include Google Analytics for analytics, ApexChat for chat & intake & Contact Form 7 for forms. The firm has 5 office locations. Ranked #553 among 6,792 firms in the Basic Tech Adopters segment, LifeLaw outperforms 92% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
91.9% Percentile
#553 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 16 tools detected
Chat & Intake 2
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Sasooness Law Group, APC 68.5 100.0% Conversion-Focused Firms
The Marsh Law Firm 82.5 100.0% Conversion-Focused Firms
careylawoffice.com 46.0 100.0% Basic Tech Adopters
Plattner Verderame 82.3 99.2% Conversion-Focused Firms
Law Offices of Shannon J. Sagan, P.A. 65.5 99.0% Conversion-Focused Firms
A to Z Injury Law 58.0 99.0% Conversion-Focused Firms
Bivona Law 79.0 99.0% Conversion-Focused Firms
Mintz Law Firm LLC 81.5 99.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
80%
ApexChat · Blazeo · Contact Form 7
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
52.5 C- 4 Midvale you
James Dodge Russell & Stephens, P.C. 65.0 B- 10 Salt Lake City
Guardian Law Group, PLLC 57.5 C 10 Holladay
Nuttall Brown & Assoc 0.0 F 9 Cottonwood Heights
Helgesen, Houtz & Jones 19.5 F 8 Layton
Anderson | Hinkins 45.0 D 7 South Jordan
Attorney Roster 1 found
NameLocationPractice
David Allan Francis Saint George, Utah personal-injury
Office Locations 5 offices

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