51C-
Sophistication Index

Law Office of Larry L. Rowe

Since 1980, attorney Larry L. Rowe has helped hundreds of motor vehicle accident victims get compensation for their serious injuries. Larry is one of West Virginia's best known lawyers. He has a reput…

HQ Charleston, WV#5 of 26 larrylrowe.com Est. 1980
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Law Office of Larry L. Rowe is a Charleston, West Virginia-based personal injury firm running 11 technologies across 9 categories. Key investments include Bing Ads for analytics, AudioEye for accessibility & Amazon CloudFront for cdn. Ranked #51 among 2,459 firms in the Awareness Leaders segment, Law Office of Larry L. Rowe outperforms 98% of PI firms nationally on technology investment.

Market Segment View segment →
Awareness Leaders 2459 firms
98.0% Percentile
#51 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 11 tools detected
accessibility 1
Analytics 2
JS Library 1
Local Listings 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
ahead
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Law Offices of Brian M. Cige 51.0 98.1% Awareness Leaders
Evensoninsurance 51.0 98.1% Awareness Leaders
farberandlindley.com 51.0 98.1% Awareness Leaders
Michael C. Bell Law Firm 35.5 97.1% Awareness Leaders
chetzawalichlaw.com 35.5 97.1% Awareness Leaders
Homeinsuranceagencyleaguecity 35.5 97.1% Awareness Leaders
McCulloch Felger Fite & Gutmann 25.0 97.1% Awareness Leaders
Locke Law Office 35.5 97.1% Awareness Leaders
Funnel Coverage 1/4 stages
Awareness
80%
Bing Ads · Facebook Pixel · Hibu
Engagement
0%
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Google Analytics
80.4% of Awareness Leaders
Google Tag Manager
60.5% of Awareness Leaders
Microsoft 365
51.2% of Awareness Leaders
Google Workspace
41.5% of Awareness Leaders
WordPress
39.2% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
51.0 C- — Charleston you
Colombo Law 73.0 B 18 Morgantown
Mani Ellis & Layne 82.3 A- 16 Charleston
Ooten Law 9.5 F 6 South Charleston
Office Locations 1 offices
Headquarters
Charleston, WV
4200 Malden Drive, 25306

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