76B+
Sophistication Index

Kerri James

KerriJames is a company that specializes in providing advertising services for data-driven law firms. They offer data targeting, artificial intelligence, influencer positioning, referral marketing, Li…

HQ Richmond, VA#5 of 64 Attorneys 1 kerrijames.co Est. 2018
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Founded in 2018, Kerri James combines 8 years of personal injury experience with a 21-tool technology stack across 15 categories. Key investments include GoHighLevel for crm, Facebook Pixel for analytics & AdRoll for advertising. Within the Conversion-Focused Firms segment (5,831 firms), Kerri James ranks #1122 and outperforms 81% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
80.8% Percentile
#1122 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 21 tools detected
Advertising 1
AdRoll
Analytics 6
Facebook Pixel Google Analytics Google Tag Manager Hotjar LinkedIn Insight Microsoft Clarity
CDN 1
Cloudflare
CMS 1
WordPress
CRM 1
GoHighLevel
Email Infrastructure 1
Google Workspace
Fonts 1
Font Awesome
JS Library 1
jQuery
Page Builder 1
Elementor
Programming Language 1
PHP
Reviews 1
TrustIndex
Security 1
Google reCAPTCHA
Structured Data 2
Schema.org (Attorney) Schema.org (LocalBusiness)
UI Framework 1
Tailwind CSS
Video Hosting 1
YouTube
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
ahead
Intake
behind
CRM / Case
ahead
SEO
ahead
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Sweet Lawyers 78.3 98.2% Conversion-Focused Firms
Healy & Jordan PLLC 40.3 98.2% Basic Tech Adopters
Davis and Davis 28.5 98.2% Awareness Leaders
Scranton Law Firm 44.3 97.7% Conversion-Focused Firms
Pignatelli & Associates, P.C. 48.3 97.7% Retention Innovators
fidrodlaw.com 34.8 97.7% Awareness Leaders
Office of Jason Plotkin 52.0 97.6% Conversion-Focused Firms
The Angell Law Firm, 75.0 97.6% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
80%
Hotjar · Microsoft Clarity · YouTube
Conversion
40%
GoHighLevel
Retention
0%
3 paid tools conversion stack (GoHighLevel)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Kerri James 75.8 B+ 1 Richmond you
The Law Offices of Daniel L. Crandall & Associates 84.3 A- 10 Roanoke
Barney Injury Law 12.0 F 9 Virginia Beach
Alex Taylor Law, PLC 20.0 F 9 Richmond
Blankingship & Keith 9.5 F 9 Fairfax
Correll Law Firm, PLC 50.0 C- 9 Winchester
Office Locations 1 offices
Headquarters
Richmond, VA
303 West Broad Street, 23220

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Misty
Misty Firm Data Analyst Top Law Dog