34F
Sophistication Index

Law Offices of Kelly Berton Rocco

HQ Hackensack, NJ#8 of 22 Attorneys 1 kbroccolaw.com
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Law Offices of Kelly Berton Rocco is a Hackensack, New Jersey-based personal injury firm running 11 technologies across 7 categories. Key investments include Crazy Egg for analytics, UserWay for accessibility & WordPress for cms. Within the Basic Tech Adopters segment (6,792 firms), Law Offices of Kelly Berton Rocco ranks #2957 and outperforms 56% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
56.5% Percentile
#2957 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 11 tools detected
accessibility 1
UserWay
Analytics 3
Crazy Egg Facebook Pixel Google Analytics
CMS 1
WordPress
Fonts 2
Font Awesome Google Fonts
Programming Language 1
PHP
Structured Data 1
Schema.org (LocalBusiness)
UI Framework 2
Bootstrap Tailwind CSS
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Salazar & Kelly Law Group, P.A. 14.5 100.0% Awareness-Only Firms
Stemberger Law, LLC 14.5 100.0% Awareness-Only Firms
Berman Sobin Gross Feldman & Darby 14.5 100.0% Awareness-Only Firms
bradentoninjurylaw.com 14.5 100.0% Awareness-Only Firms
Bayareahealthinsurance 33.0 100.0% Basic Tech Adopters
Israoui Law 14.5 100.0% Awareness-Only Firms
robertecravenlaw.com 14.5 100.0% Awareness-Only Firms
Stoy Law Group 15.5 100.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
40%
Crazy Egg
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
Law Offices of Kelly Berton Rocco 34.5 F 1 Hackensack you
Kim, Lim & Partners 64.0 C+ 10 Suite 305
Todd J. Leonard Law Firm 76.8 B+ 10 Denville
Dummit Fradin 10.5 F 10 Mt. Laurel
Kates Nussman Ellis Earle & Landolfi LLP 64.0 C+ 10 Hackensack
Law Offices of Thomas Carroll Blauvelt, LLC 77.0 B+ 10 Woodbridge
Office Locations 1 offices
Headquarters
Hackensack, NJ
21 Main Street, Suite 432

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