45D
Sophistication Index

Hartley, Rowe & Fowler, P.C.

Hartley, Rowe & Fowler, P.C. is a premier law firm based in Douglasville, Georgia. Established in 1975, it is one of the oldest law firms in Douglas County. The firm specializes in personal injury, bu…

HQ Douglasville, GA#6 of 10 Attorneys 1 hrflegal.com Est. 1975

Hartley, Rowe & Fowler, P.C. is a Douglasville, Georgia-based personal injury firm running 12 technologies across 11 categories. Key investments include Google Analytics for analytics, UserWay for accessibility & CallRail for call tracking. Hartley, Rowe & Fowler, P.C. is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
20.1% Percentile
#4662 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
accessibility 1
Call Tracking 1
CMS 1
Email Security 1
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
on-par
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
August Law 34.5 100.0% Conversion-Focused Firms
morrisonandbarnes.com 42.0 100.0% Basic Tech Adopters
Mayor Law 54.5 100.0% Conversion-Focused Firms
Highway Law Group 50.5 100.0% Conversion-Focused Firms
Anderson Hunter P.S. 34.5 100.0% Conversion-Focused Firms
Rooney Philly Lawyer 30.5 100.0% Basic Tech Adopters
Phillip A. Tatlow, Attorney at Law 34.5 100.0% Conversion-Focused Firms
Law Office of Katherine R. Moore, PC 41.0 100.0% Minimalist Tech Users
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
45.0 D 1 Douglasville you
Babcock Law Firm 29.5 F 10 Brunswick
Bey & Associates 28.0 F 10 Atlanta
Andersen Tate & Carr PC 24.0 F 10 Duluth
Day Injury Law 0.0 F 10 Watkinsville
boonefirm.com 20.0 F 10 Atlanta
Office Locations 1 offices
Headquarters
Douglasville, GA
6622 East Broad Street, 30134

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Misty
Misty Firm Data Analyst Top Law Dog