10F
Sophistication Index

Horrigan Norman, LLC.

HQ Lynn, MA#2 of 3 horrigannorman.com Tel 7815997477
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Horrigan Norman, LLC. is a Lynn, Massachusetts-based personal injury firm running 13 technologies across 9 categories. Key investments include Google Analytics for analytics, WordPress for cms & Google Workspace for email infrastructure. Horrigan Norman, LLC. is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
43.8% Percentile
#4049 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 13 tools detected
CMS 1
Email Infrastructure 2
JS Library 1
Maps 1
Page Builder 2
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Theforwardinsurance 30.5 100.0% Basic Tech Adopters
Heritage Agency 50.5 100.0% Retention Innovators
Heritagepci 10.5 100.0% Awareness-Only Firms
Bozzelliins 30.5 100.0% Basic Tech Adopters
Lanier Law Group 14.5 100.0% Awareness-Only Firms
materalaw.com 29.0 100.0% Basic Tech Adopters
Konen 50.5 100.0% Retention Innovators
Fidelisinsurancebrokers 50.5 100.0% Retention Innovators
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
10.5 F — Lynn you
Thornton Law Firm 63.5 C+ 743 Boston
Jeffrey Glassman Injury Lawyers 65.3 B- 157 Boston
Altman & Altman 43.5 D 82 Cambridge
Sweeney Merrigan Personal Injury Lawyers 88.5 A 75 Boston
Keches Law Group 90.0 A+ 64 Bridgewater
Office Locations 1 offices
Headquarters
Lynn, MA
330 Lynnway, 1901

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