42D
Sophistication Index

Hona Software Inc

Hona is a client communication portal software designed for law firms. It automates case status updates, reducing workload and improving client satisfaction. Hona is a trusted partner in legal client …

HQ Provo, UT#6 of 11 hona.com
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Hona Software Inc is a Provo, Utah-based personal injury firm running 10 technologies across 8 categories. Key investments include Facebook Pixel for analytics, HubSpot Forms for forms & Amazon CloudFront for cdn. Within the Basic Tech Adopters segment (6,792 firms), Hona Software Inc ranks #1561 and outperforms 77% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
77.0% Percentile
#1561 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 10 tools detected
Analytics 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
ahead
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Benefitspuzzle 27.0 100.0% Basic Tech Adopters
Kelleher Law 13.5 100.0% Awareness-Only Firms
Themcgovernagency 33.5 100.0% Basic Tech Adopters
Espspecialty 46.5 100.0% Engagement Specialists
Fightnegligence 33.5 100.0% Basic Tech Adopters
Abel A Dominguez 27.0 100.0% Basic Tech Adopters
The Plato Law Firm, PLLC 42.5 100.0% Basic Tech Adopters
Shropshireinsurance 33.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Facebook Pixel
Engagement
60%
HubSpot Forms · Vimeo
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google Analytics
89.9% of Basic Tech Adopters
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
42.5 D — Provo you
Brayton Purcell 75.3 B+ 74 Salt Lake City
The Advocates Law 84.3 A- 48 Salt Lake City
Fielding Law 71.0 B 34 Taylorsville
McMullin Legal Group 45.3 D 32 St. George
Siegfried and Jensen 83.5 A- 24 Salt Lake City
Office Locations 1 offices
Headquarters
Provo, UT
51 West Center Street, 84601

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