80B+
Sophistication Index

Hipskind & McAninch, LLC

HQ Belleville, IL#1 of 8 Attorneys 24 hm-attorneys.com Tel 6186419189
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Hipskind & McAninch, LLC operates 15 offices across IL, Illinois & Missouri, backed by 21 technologies spanning 16 categories. Key investments include Facebook Pixel for analytics, Juvo Leads for chat & intake & CallTrackingMetrics for call tracking. The firm has 2 attorneys & 15 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Hipskind & McAninch, LLC ranks #681 and outperforms 88% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
88.3% Percentile
#681 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 21 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
JS Library 1
Maps 1
Performance 1
Programming Language 1
PHP
Security 1
UI Framework 2
Video Hosting 1
Widgets 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
suncoastlaw.com 81.5 99.0% Conversion-Focused Firms
frogalelaw.com 48.3 99.0% Conversion-Focused Firms
The Moran Law Group 19.5 99.0% Awareness Leaders
winn-lawyers.com 39.5 99.0% Conversion-Focused Firms
rosengardlawgroup.com 32.0 99.0% Basic Tech Adopters
McChesney & Ortwerth 42.5 99.0% Conversion-Focused Firms
Haney Law, PLLC 24.0 99.0% Basic Tech Adopters
The Reep Law Firm 24.0 99.0% Basic Tech Adopters
Funnel Coverage 3/4 stages
Awareness
96%
Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight
Engagement
60%
Juvo Leads · YouTube
Conversion
40%
CallTrackingMetrics
Retention
0%
3 paid tools conversion stack (CallTrackingMetrics)
Technology Opportunities used by peers
Microsoft 365
55.6% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
79.8 B+ 24 Belleville you
The Gori Law Firm 66.0 B- 35 Edwardsville
Zayed Law Offices 84.5 A- 33 Joliet
Hart David Carson LLP 22.0 F 32 Elmhurst
Tomasik Kotin Kasserman 46.0 D 31 Chicago
Gates, Wise & Schlosser, P.C. 25.0 F 30 Springfield
Attorney Roster 2 found
NameLocationPractice
Brady McAninch Independence, Missouri personal-injury
John Hipskind Elgin, Illinois personal-injury

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