42D
Sophistication Index

McChesney & Ortwerth

McChesney & Ortwerth is a personal injury law firm based in St. Louis, Missouri. They specialize in handling cases related to workers' compensation, truck accidents, car accidents, and more. With exte…

HQ St. Louis, MO#13 of 43 Attorneys 5 gatewayinjurylaw.com
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McChesney & Ortwerth operates 6 offices across MO & Missouri, backed by 13 technologies spanning 11 categories. Key investments include Google Analytics for analytics, Intaker for intake software & WordPress for cms. The firm has 6 office locations. McChesney & Ortwerth is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
16.7% Percentile
#4858 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
CMS 1
Email Infrastructure 1
Fonts 1
Intake Software 1
JS Library 1
Performance 1
Programming Language 1
PHP
Security 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
on-par
CRM / Case
behind
SEO
ahead
Email
on-par
Content
behind
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
frogalelaw.com 48.3 100.0% Conversion-Focused Firms
The Moran Law Group 19.5 100.0% Awareness Leaders
winn-lawyers.com 39.5 100.0% Conversion-Focused Firms
rosengardlawgroup.com 32.0 100.0% Basic Tech Adopters
Haney Law, PLLC 24.0 100.0% Basic Tech Adopters
The Reep Law Firm 24.0 100.0% Basic Tech Adopters
buckheadfamilylaw.com 24.0 100.0% Basic Tech Adopters
derekmhays.com 40.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
Intaker
Retention
0%
conversion stack (Intaker)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
42.5 D 5 St. Louis you
The Dixon Injury Firm 74.0 B 10 Saint Louis
Krupp Law Firm 0.0 F 10 Saint Louis
Aramjoo Law Firm 82.3 A- 10 Liberty
The Cates Law Firm, 72.5 B 10 Swansea
Lowther Johnson Attorneys at Law, LLC 36.5 F 10 Springfield
Attorney Roster 1 found
NameLocationPractice
Craig M. Ortwerth Independence, Missouri personal-injury

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