84A-
Sophistication Index

The Higgins Firm

The Higgins Firm is a Nashville-based law firm that specializes in personal injury, employment, nursing home neglect, and estate planning law. With over 25 years of experience, their team of passionat…

HQ Nashville, TN#3 of 63 higginsfirm.com Tel 8007052121 Est. 1995
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Founded in 1995, The Higgins Firm combines 31 years of personal injury experience with a 17-tool technology stack across 13 categories. Key investments include Facebook Pixel for analytics, The Trade Desk for advertising & ApexChat for chat & intake. Ranked #159 among 5,831 firms in the Conversion-Focused Firms segment, The Higgins Firm outperforms 97% of PI firms nationally on technology investment.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
97.3% Percentile
#159 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 17 tools detected
Advertising 1
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Video Hosting 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
ahead
Intake
on-par
CRM / Case
behind
SEO
behind
Email
behind
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
schankfamilylaw.com 73.8 100.0% Conversion-Focused Firms
Jodat Law Group 82.0 99.4% Conversion-Focused Firms
Gee Law Firm 80.0 99.1% Conversion-Focused Firms
Michael LoGiudice 82.5 99.0% Conversion-Focused Firms
The Scott Law Firm LLC 82.3 98.8% Conversion-Focused Firms
The Jaklitsch Law Group 60.3 98.8% Conversion-Focused Firms
Breeden Malpractice & Injury Law 78.3 98.7% Conversion-Focused Firms
Gibson Hill Personal Injury 71.0 98.6% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
100%
Facebook Pixel · Google Analytics · Google Tag Manager · LinkedIn Insight · The Trade Desk
Engagement
80%
ApexChat · Gravity Forms · YouTube
Conversion
40%
CallRail
Retention
0%
4 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Datadog
25.4% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
83.5 A- — Nashville you
Nahon, Saharovich & Trotz Plc. 83.5 A- 155 Memphis
The Law Offices of John Day, P.C. 38.5 F 44 Brentwood
Queener Law, LLC 29.0 F 30 Nashville
Hunter, Smith & Davis, LLP 65.0 B- 29 Kingsport
Freeman & Fuson 34.5 F 28 Nashville
Office Locations 1 offices
Headquarters
Nashville, TN
525 4Th Ave S, 37210

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