65B-
Sophistication Index

Hunter, Smith & Davis, LLP

Hunter, Smith & Davis, LLP (HSD Law) enjoys a significant multi-state practice in Tennessee, Virginia, Kentucky and beyond. The firm actively practices in the areas of Civil Litigation (including Insu…

HQ Kingsport, TN#1 of 5 Attorneys 29 injury.hsdlaw.com Tel +1-423-397-7471
Full-Service Personal Injury Civil Litigation (including Insurance Defense) Corporate, Banking and Commercial Transaction Law Labor and Employment Law Health Care Law Employee Benefits Law (ERISA) Utilities Law +6
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Hunter, Smith & Davis, LLP is a Kingsport, Tennessee-based personal injury firm running 12 technologies across 9 categories. Key investments include Adobe Launch for analytics, All in One SEO for seo & Invoca for call tracking. The firm handles Full-Service, Personal Injury, Civil Litigation (including Insurance Defense), Corporate, Banking and Commercial Transaction Law cases. Within the Conversion-Focused Firms segment (5,831 firms), Hunter, Smith & Davis, LLP ranks #2230 and outperforms 62% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
61.8% Percentile
#2230 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 12 tools detected
Call Tracking 1
CMS 1
Page Builder 1
Performance 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
behind
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
abogadopazmino.com 65.0 100.0% Conversion-Focused Firms
Rousseau & Ross, PLLC 65.0 100.0% Conversion-Focused Firms
Patrickmclainlaw 65.0 100.0% Conversion-Focused Firms
azoulaylegal.com 65.0 100.0% Conversion-Focused Firms
becklawsd.com 73.5 100.0% Conversion-Focused Firms
fugategangstad.com 65.0 100.0% Conversion-Focused Firms
kezemideslaw.com 65.0 100.0% Conversion-Focused Firms
weinbergerfamilylaw.com 65.0 100.0% Conversion-Focused Firms
Funnel Coverage 2/4 stages
Awareness
60%
All in One SEO · Facebook Pixel
Engagement
0%
Conversion
40%
Invoca
Retention
0%
3 enterprise-grade tools conversion stack (Invoca)
Technology Opportunities used by peers
Google Analytics
72.5% of Conversion-Focused Firms
Microsoft 365
55.6% of Conversion-Focused Firms
Google Tag Manager
51.9% of Conversion-Focused Firms
Google Workspace
50.2% of Conversion-Focused Firms
CallRail
48.2% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
65.0 B- 29 Kingsport you
Queener Law, LLC 29.0 F 30 Nashville
Drslawfirm 19.5 F 28 Nashville
Freeman & Fuson 34.5 F 28 Nashville
Truck Wreck Justice, PLLC. 27.0 F 24 Chattanooga
Garza Law Firm 51.0 C- 19 Knoxville
Office Locations 1 offices
Headquarters
Kingsport, TN
1212 North Eastman Road, 37664

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