What technology does Hicks Thomas use?

Hicks Thomas uses 14 technologies across 10 categories. Key tools include UserWay, Facebook Pixel, Google Analytics, WordPress & Microsoft 365.

How does Hicks Thomas rank among PI law firms?

Hicks Thomas ranks #432 out of 6,792 firms in the Basic Tech Adopters segment with a 56.5 Sophistication Index (C grade), outperforming 94% of personal injury firms nationally.

How many attorneys does Hicks Thomas have?

Hicks Thomas has an office in Houston, Texas.

What is Hicks Thomas's digital marketing strategy?

Hicks Thomas covers 2 of 4 marketing funnel stages: Awareness & Engagement. This focused approach earns a C technology grade.

What firms are similar to Hicks Thomas?

Firms comparable to Hicks Thomas in Texas include Packard Law Firm, Dobbs & Porter, The Matthews Firm & Nemeroff Law Firm. These firms share similar size and market position.

Hicks Thomas Uses Facebook Pixel & WPForms

Hicks Thomas is a Houston, Texas-based personal injury firm running 14 technologies across 10 categories. Key investments include Facebook Pixel for analytics, WPForms for forms & UserWay for accessibility. Ranked #432 among 6,792 firms in the Basic Tech Adopters segment, Hicks Thomas outperforms 94% of PI firms nationally on technology investment.

Technology Stack 14 tools detected

accessibility 1

UserWay

Analytics 3

Facebook Pixel Google Analytics Google Tag Manager

CMS 1

WordPress

Email Infrastructure 1

Microsoft 365

Email Security 1

Barracuda

Fonts 2

Font Awesome Google Fonts

Forms 1

WPForms

JS Library 1

jQuery

Programming Language 1

PHP

UI Framework 2

Bootstrap Tailwind CSS

Tech Investment Profile vs. peer average

Gap Analysis vs. segment centroid

Analytics

ahead

Advertising

behind

Intake

behind

CRM / Case

behind

SEO

behind

ahead

Content

behind

Platform

behind

Your firm Segment avg

Firms with Similar Tech

Firm	Score	Similarity	Segment
Ledouxinsurance	55.5	98.2%	Basic Tech Adopters
garrisonlaw.com	54.0	98.1%	Basic Tech Adopters
Brent Harsh Law	50.5	98.0%	Awareness Leaders
Eccounsel	50.0	98.0%	Basic Tech Adopters
wdblegal.com	65.5	98.0%	Basic Tech Adopters
Goidel & Siegel, LLP	60.5	97.9%	Basic Tech Adopters
Gabert Williams Konz & Lawrynk	54.5	97.7%	Basic Tech Adopters
Jacobowitz & Gubits, LLP	50.0	97.7%	Basic Tech Adopters

Firm	Score	Similarity	Segment
lhmglaw.com	15.5	100.0%	Awareness Leaders
jljlaw1991.com	15.5	100.0%	Awareness Leaders
halbertlaw.com	14.5	100.0%	Awareness-Only Firms
Swenson Lervick Syverson Trosvig Jacobson Schultz	41.0	100.0%	Awareness-Only Firms
Social Media Victims Law Center	30.0	100.0%	Awareness Leaders
CFM Lawyers	28.0	100.0%	Basic Tech Adopters
Lewis and Wilkins LLP	15.5	100.0%	Awareness Leaders
Kingree Law Firm, S.C.	42.0	100.0%	Basic Tech Adopters

Funnel Coverage 2/4 stages

Awareness

80%

Facebook Pixel · Google Analytics · Google Tag Manager

Engagement

40%

WPForms

Conversion

Retention

3 paid tools

Technology Opportunities used by peers

Google Workspace

48.5% of Basic Tech Adopters

Google reCAPTCHA

40.9% of Basic Tech Adopters

Gravity Forms

32.7% of Basic Tech Adopters

Contact Form 7

29.5% of Basic Tech Adopters

Elementor

21.1% of Basic Tech Adopters

Local Competitors same state, similar size

Firm	Score	Grade	Attys	City
Hicks Thomas	56.5	C	1	Houston	you
Packard Law Firm	26.0	F	10	San Antonio
Dobbs & Porter	64.0	C+	10	Tyler
The Matthews Firm	9.5	F	10	Houston
Nemeroff Law Firm	33.5	F	10	Houston
Carrillo\|Sipes\|Tibbels, PLLC	73.5	B	10	Decatur

Attorney Roster 1 found

Name	Location	Practice

Office Locations 1 offices

Headquarters
Houston, TX

700 Louisiana St, 77002

Hicks Thomas

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