54C-
Sophistication Index

Gabert Williams Konz & Lawrynk

HQ Appleton, WI#5 of 7 gwkl.net Tel 9207335521
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Gabert Williams Konz & Lawrynk is a Appleton, Wisconsin-based personal injury firm running 13 technologies across 12 categories. Key investments include Google Analytics for analytics, Gravity Forms for forms & UserWay for accessibility. Ranked #466 among 6,792 firms in the Basic Tech Adopters segment, Gabert Williams Konz & Lawrynk outperforms 93% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
93.2% Percentile
#466 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 13 tools detected
accessibility 1
Analytics 1
CDN 1
CMS 1
Email Infrastructure 1
Email Security 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Security 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
behind
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
on-par
Platform
ahead
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
piazzalawgroup.com 33.5 100.0% Basic Tech Adopters
Simple SEO Group 27.0 100.0% Basic Tech Adopters
Vlasac & Shmaruk LLC 21.5 100.0% Engagement Specialists
Breithaupt, DuBos & Wolleson Law Firm 37.5 100.0% Basic Tech Adopters
Idealins 64.0 100.0% Retention Innovators
Murphy Austin Adams Schoenfeld 41.5 100.0% Basic Tech Adopters
8VC 43.0 100.0% Retention Innovators
Hammerco Lawyers 37.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
40%
Google Analytics
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
3 paid tools
Technology Opportunities used by peers
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
Facebook Pixel
20.2% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
54.5 C- — Appleton you
Hupy and Abraham 92.0 A+ 115 Milwaukee
Keller Swan Injury Attorneys 73.5 B 45 Neenah
Nicolet Law Office 77.5 B+ 35 Hudson
Rozek Law Offices, S.C. 0 F 23 Madison
Cannon & Dunphy, S.C. 66.0 B- 18 Brookfield
Office Locations 1 offices
Headquarters
Appleton, WI
2711 N Mason St, 54914-2100

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