51C-
Sophistication Index

Hancock Law Firm

Hancock Law Firm, PLLC is a full service law firm formed in 2001. Although the firm has a general practice, study and focus are placed primarily in the areas of Estate Planning, Probate, Family Law Co…

HQ Ridgeland, MS#3 of 9 Attorneys 1 hancocklawgroup.com Est. 2001
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Hancock Law Firm is a Ridgeland, Mississippi-based personal injury firm running 12 technologies across 10 categories. Key investments include Facebook Pixel for analytics, All in One SEO for seo & Gravity Forms for forms. The firm has 2 office locations. Ranked #675 among 6,792 firms in the Basic Tech Adopters segment, Hancock Law Firm outperforms 90% of PI firms nationally on technology investment.

Market Segment View segment →
Basic Tech Adopters 6792 firms
90.1% Percentile
#675 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 12 tools detected
accessibility 1
CMS 1
Email Infrastructure 1
Forms 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
ahead
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
Marks Law Firm 34.5 100.0% Basic Tech Adopters
Chavana Law, PLLC 39.5 100.0% Basic Tech Adopters
Schiffmacher Cinelli Adoff LLP 45.0 100.0% Basic Tech Adopters
Pacific Coast Injury Lawyer APC 42.5 100.0% Basic Tech Adopters
thejaffelawfirm.com 44.0 100.0% Awareness Leaders
Auto Law Firm, P.C. 22.5 100.0% Awareness Leaders
Farnsworth & Murphy LLC 18.5 100.0% Awareness Leaders
The Law Offices of Gavril T. Gabriel 26.5 100.0% Awareness Leaders
Funnel Coverage 2/4 stages
Awareness
96%
All in One SEO · Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Microsoft 365
52.3% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Contact Form 7
29.5% of Basic Tech Adopters
Elementor
21.1% of Basic Tech Adopters
YouTube
15.8% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
50.8 C- 1 Ridgeland you
The Bowling Law Firm, A Professional Law Corporation 75.0 B+ 6 Gulfport
Merkel & Cocke, P.A. 69.0 B- 6 Clarksdale
Barrett Law Group, P.A. 64.0 C+ 5 Lexington
Lake Tindall, LLP 29.5 F 5 Greenville
Witherspoon & Compton, LLC 77.0 B+ 4 Meridian
Attorney Roster 1 found
NameLocationPractice
Pamela Hancock Jackson, Mississippi personal-injury
Office Locations 2 offices
Headquarters
Ridgeland, MS
855 South Pear Orchard Road, 39157

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