34F
Sophistication Index

Houston & Alexander, PLLC

HQ Chattanooga, TN#13 of 28 Attorneys 1 ha-lawyers.com Tel 4239331972

Houston & Alexander, PLLC is a Chattanooga, Tennessee-based personal injury firm running 9 technologies across 7 categories. Key investments include Facebook Pixel for analytics, ApexChat for chat & intake & Amazon CloudFront for cdn. Within the Basic Tech Adopters segment (6,792 firms), Houston & Alexander, PLLC ranks #2957 and outperforms 56% of peers on technology adoption.

Market Segment View segment →
Basic Tech Adopters 6792 firms
56.5% Percentile
#2957 Rank in segment
36.4 Segment avg SI

Firms with moderate tool usage focused on awareness and engagement but lacking in conversion and retention.

Technology Stack 9 tools detected
Chat & Intake 1
Email Infrastructure 1
JS Library 1
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
ahead
Email
ahead
Content
behind
Platform
ahead
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Sperling Law Offices LLC 33.5 98.3% Basic Tech Adopters
Alexander Law Group 38.5 98.2% Basic Tech Adopters
tnduiattorney.com 44.5 98.2% Basic Tech Adopters
Kubanyi Law Firm, LLC 33.5 98.1% Basic Tech Adopters
kinglawfirm.com 48.5 97.6% Basic Tech Adopters
Addison-Darden Attys 34.5 97.5% Basic Tech Adopters
The Bettersworth Law Firm 46.0 97.4% Basic Tech Adopters
R. Alan Cleveland, 35.5 97.3% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
60%
Facebook Pixel · Google Analytics
Engagement
40%
ApexChat
Conversion
0%
Retention
0%
Technology Opportunities used by peers
WordPress
85.6% of Basic Tech Adopters
Google Tag Manager
54.5% of Basic Tech Adopters
Google Workspace
48.5% of Basic Tech Adopters
Google reCAPTCHA
40.9% of Basic Tech Adopters
Gravity Forms
32.7% of Basic Tech Adopters
Local Competitors same state, similar size
FirmScoreGradeAttysCity
34.5 F 1 Chattanooga you
Banks & Jones 70.0 B 10 Knoxville
The Kennedy Law Firm, PLLC 66.0 B- 9 Clarksville
Epstein Law Firm 64.0 C+ 9 Chattanooga
Lowery & Lowery, Pllc 64.0 C+ 9 Lebanon
Law Office of Perry A. Craft, PLLC 20.0 F 8 Nashville
Office Locations 1 offices
Headquarters
Chattanooga, TN
3417 Dayton Blvd, 37415

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Misty
Misty Firm Data Analyst Top Law Dog