56C
Sophistication Index

Gross Law Group

HQ Pensacola, FL#5 of 51 grosslaw.com Tel 850-750-4529

Gross Law Group is a Pensacola, Florida-based personal injury firm running 15 technologies across 11 categories. Key investments include Ahrefs for analytics, Ruby Receptionist for intake software & Gravity Forms for forms. Gross Law Group is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
35.0% Percentile
#3791 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 15 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Forms 1
Intake Software 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
jswlawoffices.com 73.5 100.0% Conversion-Focused Firms
bcmillerlaw.com 60.5 100.0% Conversion-Focused Firms
King, Brennan & Albin LLC 51.0 100.0% Basic Tech Adopters
Pilzer Klein PC 71.0 100.0% Conversion-Focused Firms
Wyly & Cook, PLLC 64.5 100.0% Conversion-Focused Firms
Mary Alexander & Associates 67.0 100.0% Conversion-Focused Firms
Allbee Law Firm 44.0 100.0% Conversion-Focused Firms
Shaked Law Firm 54.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Ahrefs · Google Analytics · Google Tag Manager
Engagement
40%
Gravity Forms
Conversion
60%
CallRail · Ruby Receptionist
Retention
0%
conversion stack (CallRail, Ruby Receptionist)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Facebook Pixel
30.5% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
56.5 C — Pensacola you
Morgan & Morgan 21.0 F 513 Orlando
Kanner & Pintaluga 90.0 A+ 369 Boca Raton
Searcy Denney Scarola Barnhart & Shipley PA 59.5 C 298 Tallahassee
Lipcon, Margulies & Winkleman, P.A. 83.3 A- 269 Miami
Wolfson Law Firm 82.5 A- 236 Miami

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