67B-
Sophistication Index

Mary Alexander & Associates

Mary Alexander & Associates is a boutique plaintiff's law firm specializing in personal injury, wrongful death, and premises liability matters. They represent clients in Oakland, San Jose, San Mateo, …

HQ San Francisco, CA#8 of 140 Attorneys 23 maryalexanderlaw.com Tel 415.433.4440 Est. 2001

Mary Alexander & Associates operates 24 offices across CA & California, backed by 13 technologies spanning 11 categories. Key investments include Facebook Pixel for analytics, ApexChat for chat & intake & WPForms for forms. The firm has 2 attorneys & 24 office locations. Within the Conversion-Focused Firms segment (5,831 firms), Mary Alexander & Associates ranks #1999 and outperforms 66% of peers on technology adoption.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
65.7% Percentile
#1999 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 13 tools detected
Call Tracking 1
Chat & Intake 1
CMS 1
Email Infrastructure 1
Fonts 1
Forms 1
JS Library 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
ahead
CRM / Case
behind
SEO
on-par
Email
on-par
Content
on-par
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
jswlawoffices.com 73.5 100.0% Conversion-Focused Firms
bcmillerlaw.com 60.5 100.0% Conversion-Focused Firms
King, Brennan & Albin LLC 51.0 100.0% Basic Tech Adopters
Pilzer Klein PC 71.0 100.0% Conversion-Focused Firms
Wyly & Cook, PLLC 64.5 100.0% Conversion-Focused Firms
Allbee Law Firm 44.0 100.0% Conversion-Focused Firms
Shaked Law Firm 54.5 100.0% Conversion-Focused Firms
Grosslaw 56.5 100.0% Conversion-Focused Firms
Funnel Coverage 3/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
60%
ApexChat · WPForms
Conversion
40%
CallRail
Retention
0%
3 paid tools conversion stack (CallRail)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Cloudflare Web Analytics
33.7% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
67.0 B- 23 San Francisco you
Hobbs Law Group 4.0 F 34 Glendora
Chain 69.0 B- 34 Bakersfield
The Law Offices of Mark C. Blane, APC 50.0 C- 34 San Diego
Downtown L.a. Law Group 80.8 A- 34 Los Angeles
LawInMB.com 60.8 C+ 34 Manhattan Beach
Attorney Roster 2 found
NameLocationPractice
Mary Alexander Clovis, California personal-injury

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