40F
Sophistication Index

Goodrich & Geist

If you have been injured and need assistance, call the Pittsburgh Personal Injury Lawyers at Goodrich & Geist today at 412-766-1455.

HQ Pittsburgh, PA#29 of 61 Attorneys 19 goodrichandgeist.com Tel 8008062456 Est. 2012

Goodrich & Geist operates 11 offices across PA & Pennsylvania, backed by 11 technologies spanning 7 categories. Key investments include Cloudflare Web Analytics for analytics, CallRail for call tracking & WordPress for cms. The firm has 2 attorneys & 11 office locations. Goodrich & Geist is part of the Conversion-Focused Firms segment, a group of 5,831 firms with similar technology investment patterns.

Market Segment View segment →
Conversion-Focused Firms 5831 firms
14.9% Percentile
#4965 Rank in segment
60.6 Segment avg SI

Firms with a balanced approach across awareness, engagement, and conversion but lacking retention strategies.

Technology Stack 11 tools detected
Call Tracking 1
CMS 1
Email Infrastructure 1
Programming Language 1
PHP
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Brand Identity extracted from site
#568799 primary
#5897fb ss primary color
#111c20 secondary
#fffb8c ss highlight color
Headline Montserrat
Body Montserrat
Fonts Lato%3A400%7CMontserrat%3A400%7CMontserrat%3A700%7CUnna%3A700
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
on-par
Content
behind
Platform
behind
Your firm Segment avg
Firms with Similar Tech
FirmScoreSimilaritySegment
Iigtulsa 19.5 100.0% Awareness Leaders
Morris Law 39.5 100.0% Conversion-Focused Firms
sheeleylaw.com 22.5 100.0% Awareness Leaders
Makkabilaw 50.8 100.0% Conversion-Focused Firms
Scicteam 63.8 100.0% Basic Tech Adopters
Murphy & Rudolf, LLP 40.3 100.0% Basic Tech Adopters
Henson Fuerst 39.5 100.0% Conversion-Focused Firms
Jlgtampabay 39.5 100.0% Basic Tech Adopters
Funnel Coverage 2/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
40%
CallRail
Retention
0%
conversion stack (CallRail)
Technology Opportunities used by peers
Google Workspace
50.2% of Conversion-Focused Firms
Divi
29.3% of Conversion-Focused Firms
Google reCAPTCHA
28.9% of Conversion-Focused Firms
All in One SEO
28.8% of Conversion-Focused Firms
Gravity Forms
27.3% of Conversion-Focused Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
39.5 F 19 Pittsburgh you
High Swartz LLP 43.0 D 28 Norristown
KaplunMarx 42.5 D 28 Philadelphia
Sheridan & Murray, LLC 29.5 F 28 Philadelphia
Greenlegalteam 13.5 F 28 Philadelphia
Warren McGraw & Knowles LLC 34.5 F 28 Blue Bell
Attorney Roster 2 found
NameLocationPractice
Joshua Geist York, Pennsylvania personal-injury
William Francis Goodrich Harrisburg, Pennsylvania personal-injury

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Misty
Misty Firm Data Analyst Top Law Dog