10F
Sophistication Index

Goodin Abernathy

Goodin Abernathy LLP is an 'AV' rated personal injury law firm specializing in Personal Injury, Employment Law, and Workers Comp cases. They also provide corporate litigation and legal counsel for rea…

HQ Indianapolis, IN#75 of 101 goodinabernathy.com Tel 3178432606 Est. 1984
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Goodin Abernathy is a Indianapolis, Indiana-based personal injury firm running 12 technologies across 8 categories. Key investments include Google Analytics for analytics, WordPress for cms & Google Workspace for email infrastructure. Goodin Abernathy is part of the Awareness-Only Firms segment, a group of 7,198 firms with similar technology investment patterns.

Market Segment View segment →
Awareness-Only Firms 7198 firms
43.8% Percentile
#4049 Rank in segment
13.0 Segment avg SI

Firms investing in tools primarily for brand awareness without engaging or converting clients.

Technology Stack 12 tools detected
CMS 1
Email Infrastructure 2
Fonts 1
JS Library 1
Page Builder 1
Programming Language 1
PHP
UI Framework 2
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
ahead
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
behind
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
lhmglaw.com 15.5 100.0% Awareness Leaders
jljlaw1991.com 15.5 100.0% Awareness Leaders
halbertlaw.com 14.5 100.0% Awareness-Only Firms
Social Media Victims Law Center 30.0 100.0% Awareness Leaders
CFM Lawyers 28.0 100.0% Basic Tech Adopters
Lewis and Wilkins LLP 15.5 100.0% Awareness Leaders
PROVOSTY 14.5 100.0% Awareness-Only Firms
Matthewharrislaw 10.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
60%
Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Google reCAPTCHA
13.5% of Awareness-Only Firms
Elementor
12.9% of Awareness-Only Firms
Local Competitors same state, similar size
FirmScoreGradeAttysCity
10.5 F — Indianapolis you
Wagner Reese Llp. 81.5 A- 47 Carmel
Parr Richey Frandsen Patterson Kruse Llp. 65.0 B- 42 Lebanon
Garrison Law Firm, LLC 34.5 F 32 Indianapolis
Theodoros & Rooth, P.C. 65.0 B- 27 Merrillville
Keller & Keller 69.0 B- 23 Granger
Attorney Roster 1 found
NameLocationPractice
Office Locations 1 offices
Headquarters
Indianapolis, IN
301 E 38Th St, 46205-2620

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