16F
Sophistication Index

Gerling Law

Gerling Law is a regional family of law practices with offices in Evansville and Louisville. They are known for being among the most accomplished and aggressive law firms in the Tri State area. The co…

HQ Evansville, IN#9 of 12 Attorneys 6 gerlinglaw.com Tel 8124235251 Est. 1963

Gerling Law operates 7 offices across IN & Indiana, backed by 14 technologies spanning 10 categories. Key investments include Facebook Pixel for analytics, WordPress for cms & Google Workspace for email infrastructure. The firm has 7 office locations. Gerling Law is part of the Awareness Leaders segment, a group of 2,459 firms with similar technology investment patterns.

Market Segment View segment →
Awareness Leaders 2459 firms
10.7% Percentile
#2197 Rank in segment
28.3 Segment avg SI

Firms with a strong focus on awareness but lacking in engagement, conversion, and retention.

Technology Stack 14 tools detected
CMS 1
Email Infrastructure 2
JS Library 1
Maps 1
Page Builder 1
Programming Language 1
PHP
Structured Data 1
UI Framework 1
Tech Investment Profile vs. peer average
Analytics Advertising Intake CRM / Case SEO Email Content Platform This firmPeer avg
Gap Analysis vs. segment centroid
Analytics
on-par
Advertising
behind
Intake
behind
CRM / Case
behind
SEO
on-par
Email
ahead
Content
ahead
Platform
behind
Your firm Segment avg
True Competitors by tech DNA similarity
FirmScoreSimilaritySegment
HeplerBroom LLC 29.0 100.0% Awareness Leaders
Hinkle 21.0 100.0% Awareness Leaders
olsonlawfirmllc.com 14.5 100.0% Awareness-Only Firms
Boucher 56.5 100.0% Basic Tech Adopters
Smith, Welch, Webb & White, 15.5 100.0% Awareness Leaders
Allcomins 29.0 100.0% Basic Tech Adopters
Martin & Hillyer Associates 26.0 100.0% Awareness Leaders
The Biker Lawyers 10.5 100.0% Awareness-Only Firms
Funnel Coverage 1/4 stages
Awareness
80%
Facebook Pixel · Google Analytics · Google Tag Manager
Engagement
0%
Conversion
0%
Retention
0%
Technology Opportunities used by peers
Scorpion
24.3% of Awareness Leaders
AudioEye
18.3% of Awareness Leaders
Google reCAPTCHA
16.8% of Awareness Leaders
Cloudflare Web Analytics
14.0% of Awareness Leaders
All in One SEO
12.3% of Awareness Leaders
Local Competitors same state, similar size
FirmScoreGradeAttysCity
15.5 F 6 Evansville you
Vaughan & Vaughan 64.5 C+ 10 Lafayette
Barsumian Armiger Injury Lawyers 38.5 F 10 Fishers
Poynter & Bucheri LLC 80.0 A- 9 Indianapolis
Avnet Law 34.5 F 9 Noblesville
Cohen & Malad Llp. 0.0 F 9 Indianapolis
Attorney Roster 1 found
NameLocationPractice
Gayle Gerling Pettinga South Bend, Indiana personal-injury

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Misty
Misty Firm Data Analyst